We’re migrating our clients to 'Google Analytics 4' free of charge!
by Angela Watt on 27/02/2023
You’ll be pleased to hear we’re currently migrating all our clients from Universal Analytics to Google Analytics 4 - free of charge.
We're switching clients across sooner so they have at least some historic data when UA stops working in July. While it's not possible to migrate historic data from UA to GA4, we want to ensure that our clients have as much historical data as possible to benefit from the new tracking system.
If you have not received an email from us regarding the switch, it means we have full admin rights to your Google Analytics account and are taking care of the migration. However, if you've received an email from us and you have not taken any action, please respond promptly so that we can ensure that your GA4 account will have as much historical data as possible.
What are the advantages of GA4?
Google Analytics 4 (GA4) offers several advantages over Universal Analytics (UA):
If you have any questions or concerns about the switch to Google Analytics 4, please contact us. We're always here to help!
Customer Experience, Google Analytics