You want to appear in front of people who are already searching for what you offer. Google Ads makes that possible. Done properly, it puts your business at the top of search results for the queries that matter, drives the right traffic to your website, and turns that traffic into enquiries and sales.

At Inspire, we build and manage Google Ads campaigns that are focused on one thing: results you can see. Leads, bookings, and sales, not just clicks and impressions.

Get in Touch Visibility

Is Google Ads right for your business?

Google Ads works best when someone is already looking for what you sell. If your customers search for your service before making a decision, you want to be visible at that moment.

It is a strong fit when you:

Need enquiries or sales faster than organic search can deliver
Are launching a new service or entering a competitive market
Have seasonal demand or time-sensitive promotions
Want to test messaging and offers with real traffic and real data
Want to know exactly what your marketing spend is producing

It also works well alongside SEO. While your organic rankings build over time, Google Ads ensures you are visible right now.

Organic Search

What you get with Inspire's Google Ads management

We do not just "run ads". We build a system that connects your campaigns to real business outcomes. Every part of the account, from the keywords we target to the landing page visitors land on, is set up to perform.

Campaign strategy and setup

We build your account around your goals and your market. That includes keyword research focused on commercially relevant searches, a campaign structure that reflects your services, and a negative keyword strategy that reduces wasted spend from day one.

If you already have a Google Ads account, we audit it first. We find what is working, what is wasting budget, and what needs to change

Ad copy that converts

We write ads that speak to what your customers are actually searching for. Clear, relevant ads improve your click-through rate and your Quality Score, which means better positions and lower costs.

Landing page alignment

Clicks are only valuable when people take action. We ensure the page your traffic lands on is clear, relevant, and set up to convert. If your landing page is holding your campaign back, we will tell you.

Marketing stats on a tablet 900 x 635 px

Conversion tracking

You should be able to see exactly what your spend has produced. We set up tracking that captures the actions that matter to your business: form submissions, phone calls, bookings, and purchases.

Ongoing optimisation

Campaigns improve through consistent attention. We regularly review search terms and cut irrelevant queries, refine bids and budgets to focus spend where it performs, and test ads to improve results over time.

Transparent reporting

Our reporting focuses on business outcomes: what changed, what improved, and what we are doing next. No jargon, no vanity metrics.

Our Google Ads process

We follow a clear process so your campaign is built on solid foundations from the start.

Discovery
We learn about your business, your goals, your services, and your customers. We also look at what a valuable enquiry is worth to you commercially, so we can set realistic targets.

Audit (if you have an existing account)
We review your current account for structural issues, wasted spend, tracking gaps, and targeting problems.

Strategy and build
We map out the campaign structure, keyword groups, negative lists, ad copy, and landing page requirements before anything goes live.

Launch
We set campaigns live with all tracking in place. We check that traffic is routing correctly and that conversions are being captured.

Optimise and improve
We refine the account continuously based on real performance data.

Report
You receive clear, outcome-focused reporting on a regular basis.

How we measure success

Clicks are not the goal. We measure what matters.

That means tracking cost per enquiry, lead volume and quality, conversion rates, and how efficiently your budget is being used. We also look at which searches are triggering your ads and continuously cut irrelevant traffic.

The aim is not just to generate activity. It is to generate profitable activity.

How we can work together

Whether you are new to Google Ads or have been running campaigns for years, we have an option that fits where you are.

Google Ads Audit

If you are already running ads and want to know what is working and what is wasting your budget, we start with a full account review. You get a clear picture of where you stand and a practical set of next steps.

Google Ads Management

Ongoing campaign management with continuous optimisation, testing, and reporting. This is for businesses that want consistent, professionally managed performance.

Google Ads Retainer

A flexible monthly arrangement for businesses with seasonal campaigns, ad hoc activity, or fluctuating priorities. You get dedicated time each month applied to the areas that need it most.

Common problems we fix

If Google Ads has not delivered results before, it is usually because the fundamentals were not handled properly. We regularly take on accounts where:

Budget is being spent but enquiries are not coming in
Conversion tracking is missing or set up incorrectly
Keywords are high volume but low intent, attracting the wrong traffic
There is no negative keyword strategy, so irrelevant searches trigger ads
Ads and landing pages are misaligned
Campaigns are unstructured and difficult to optimise

Most of the time, the problem is not the budget. It is the setup.

FAQs

Campaigns can start driving traffic as soon as they go live. Lead generation depends on your market, your offer, and how well your pages convert. Most accounts improve noticeably within the first few weeks as we refine based on real data.

There is no single answer. Budget requirements vary by sector, competition, and geography. We can advise on a sensible starting point once we understand your goals and what a good result looks like for your business.

Yes. We audit and improve accounts that are underperforming, or rebuild where the structure is too messy to optimise from

No honest agency can guarantee specific outcomes. What we can guarantee is a structured approach, professional ongoing management, and complete transparency.

Clarity on your goals, the services you want to promote, your geographic coverage, and access to your Google Ads account and analytics. If you have run campaigns before, any previous data helps.

Ready to get more from Google Ads?

Whether you are starting from scratch or trying to fix a campaign that is not performing, we are happy to take a look.