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Smartphones and tablets have changed the face of web design forever

Reach customers on the go with a mobile-focused site 


It's no secret that smartphones and tablets have changed the face of web design. The appearance, feel and function of web pages have had to adapt if they wanted to keep a smooth and pleasant user experience across devices.  

Because of these adnvacements and the new ways in which search engines prioritise webistes, Inspire focus on mobile-first approach to web deisgn. Any website needs to look look good and work well on mobile devices, so we make sure this is a priotirty.  


Responsive design helps to keep your customers engaged  

If there is one thing that can deter users away from a website it’s slow and poor functionality. So making sure your site looks and works as it should across devices is a must for any business. 

For older desktop sites, and those not optimised for mobile users, a range of issues can plague them, such as large images slowing load times and difficult navigation on larger sites. These issues can be so frustrating to users that they can often get fed up waiting for the site to load and take their business elsewhere, usually to a rival who has a more mobile-friendly site. 

So how does responsive web design help stop this? It makes sure that whatever screen size is being used, the website loads quickly, looks good and gets straight to the point, keeping your customer on the path to their intended purchase or visit. 


New ways of viewing mean new types of customer 

Having a mobile-specific version of your website is essential if you want to capture the business of customers 'on the go' and an absolute necessity in catering, entertainment or tourism. But traditional businesses can't afford to ignore the smartphone revolution either. Customers are increasingly using mobile devices to shop, and if they can't get what they want quickly from you, they'll buy it or book it from someone else. 

In the old days (before 2014) your customers most likely viewed your website on their desktop computers. Their screens were all roughly the same size and shape, and websites were designed with those dimensions in mind.   

Today, consumers increasingly prefer to view and shop on websites using the much smaller screens of their smartphones and tablets. There are hundreds of different devices, with hundreds of different screens, on the market today. How do you build a website that looks great and is easy to use on all of them? 

What is responsive web design? 

Responsive web design and development is an approach to building a website that takes into account its look and functionality on any screen size. A responsive mobile website will automatically: 

  • Adjust the width of pages and content 
  • Reduce the size of any images 
  • Reposition text and images for optimal viewing on a specific browser 
  • Take into account the orientation of a device, whether it's held horizontally or vertically, and adjust the site accordingly 
  • Ensure any content is consistent across all versions of the site, which keeps Google happy and doesn't negatively affect its search engine optimisation 
  • Show or hide content to fit with the mobile site's design and needs. 

Incorporating responsive web design into your company's website site ensures that your message to your customer is always clear and 'actionable', no matter what device your client is using today, tomorrow, or even next year.  

Making sure your site is mobile-frindly also makes your site Google-friendly. Search engines can actyally penalise any site they index that isnt repsonive on mobiel devices, meaning having a poorly designed site can effect everything from its look to its position in search results. 

Inspire can build your website using principles of responsive web design from the start, or we can 'retrofit' an existing site to make sure it's seen at its best by all today's – and tomorrow's – smartphones and tablets. Contact us today for more information.