Smartphones & tablets have changed the face of web design forever
Before the smartphone and tablet revolution, your customers most likely viewed your website on their desktop computers. Their screens were all roughly the same size and shape, and websites were designed – more or less – with those dimensions in mind.
Today, consumers increasingly prefer to view – and shop on – websites using the much smaller screens of their smartphones and tablets. There are hundreds of different devices, with hundreds of different screens, on the market today. How do you build a website that looks great and is easy to use on all of them?
Responsive Web Design is an approach to building a website that takes as given that it will be viewed on different sizes of screen. A ‘responsive’ website will automatically become wider, or narrower, or reduce the size of its images, or move the text around depending on what browser and what device is being used. It also takes into account the orientation of a device – whether it’s held horizontally or vertically – and adjusts the site accordingly.
A responsive site will also take account of a user’s intentions; if a customer is viewing your site through her smartphone, she’s more likely to be on the go and have different needs and interests than someone sat at home. The information displayed will be automatically tailored to her likely needs.
Incorporating Responsive Web Design into your company’s website site ensures that your message to your customer is always clear and ‘actionable’, no matter what device your client is using today, tomorrow, or even next year.
Inspire can build your website using principles of Responsive Web Design from the start, or we can ‘retrofit’ an existing site to make sure it’s seen at its best by all today’s – and tomorrow’s – smartphones and tablets. Contact us today for more information.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.