Why is Local SEO optimisation important?
Answer: "Because 85 to 95 percent of consumer engagement now comes from local pages and local listings." See more info on this.
Your Knowledge Graph Panel contains information about your business collected from across the web, such as from your website's content and your business's Google My Business (GMB) listing. The more consistent and accurate your business profile is on the internet, the bigger and more effective the panel will be, which in turn influences how your business appears on search results.
If you are new to Knowledge Graph Panels, however, sorting, collating and fully understanding all this information can be a daunting task. It takes time, persistence and an experienced hand in gathering data, so why not let us help you?
With our specialised service, the Knowledge Graph Panel Optimisation (KGPO), Inspire can do all the hard work for you, walk you through the findings and offer our expert advice on how to use the information you learn to help your business.
We'll not only generate a complete panel and help you to understand what it shows, but we will use it to focus on creating robust and consistent information of your business across online directions. To put simply, we'll make sure your business has the best and most accurate information about it everywhere it appears online, which will then lead to a better position in search rankings, more search traffic and increased customer engagement.
With regards to your GMB listing, we generate as many avenues for search traffic as we can, through the process of citation building. By drawing customers from across the web towards your business's core Google listing, Google will see your business as more credible and will maximise your presence on their search results and Map packages.
Our KGPO service can benefit any business, as it not only improves local SEO but provides an excellent first step towards a greater SEO campaign.
How a KGPO can help you
Consistency is key
The first step we take when carrying out a KGPO is making sure all your business details are uniform across online directories. Having conflicting information across just two directories can dilute your search return and cause you to be lower in the rankings for local searches.
This can be something as simple as having your address as Road and Rd on different websites, or outdated listings with different email addresses or phone numbers. This causes Google to list your business as two separate entities. With consistency across the web, all the power of your listings is concentrated in one place. For search engines like Google, this builds trust and credibility in your business.
Planning for future growth
Having all the information about your business from the web in a single place is a fantastic base for future growth. We will keep it updated and regularly ensure that your listings maintain visibility so that you can have a solid digital foundation for growth.
Rankings and visibility
As with any aspect of SEO and digital marketing, we aim to improve your rankings of search result pages and make your business more visible to customers who are searching for businesses like yours. We get your listing performing its best and get people onto your website.
Better customer relationships
Our KGPO service not only helps you reach customers but helps you to build relationships with them. We make it easier for customers to see detailed information about your business and provide a more positive experience for them by adding new details such as reviews, peak time and bookings. This makes both your and your customers' lives easier, reducing the frustration of finding relevant information.
Getting reviews on your business listing can make all the difference. They act as social proof and help you to extend your reach to be seen by new customers. This is especially helpful for GMB listings as Google loves a business with Google reviews.
With our KGPO, we can guide you through the process of how to best get reviews left on your listing. This is great for engagement and can increase your listing's click-through rate (CTR). After all, who doesn't love to see a business with a list of five-star reviews under its profile?
Now that you've optimised your KGP, we can give it a boost and take it to the next level with our GM Boost. We can help your business increase enquiries and traffic to your website while making your online profile more attractive to customers.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.