What's the first thing you do when you're looking for information on a business? Like many of us, you'll likely Google it.
It doesn't matter if you're a huge company or a small business, you need to have a robust online presence to stay relevant and to grow. One way to ensure this is to have accurate and easily accessible information.
With our starter pack, we can work with you to create an optimised listing on Google. The aim is for this listing to improve your local SEO and get you on the results pages for local business searches.
What is Google My Business?
A Google My Business listing (GMB) is essentially your entry in Google's online directory. It's a vital component of online visibility as once you have a GMB listing, you will then appear on local Google search and Maps result pages. After all, how can your business continue to grow if no one knows about it?
A basic GMB listing contains:
- Your business location
- Contact information (email address, phone numbers)
- Links to your website
- Links to supplementary information (such as menus)
- Opening times
- Links to articles or upcoming events
The primary function of GMB is to have a space where all this information is easily accessible. With a listing, you will appear in searches for your business category. Without one, you're invisible online while your competitors get all the search traffic.
When fully optimised, your listing will not only contain all the information needed to inform and entice customers but will give you a stake in the local market in terms of online searches.
Why is it important?
To stand out from the crowd, you first need to be in the crowd. This is the main advantage of a GMB listing, being present in search results.
When potential customers search for a business type or service, getting on the first page of results can be highly competitive. A GMB listing can help maximise your chances of being noticed by playing a significant role in your business's SEO strategy. Your website may not be top of the rankings, but an optimised GMB can get you to the top of local business search results.
A listing not only gets your name out there, and makes it visible, it also can be a starting point to improving other aspects of your SEO. An example of this is the opportunity it creates for customer reviews. Positive reviews for your business can lead to more favourable search returns by search engines.
If you're new to building an online presence, or don't have the time, our GMB starter pack is the perfect way to get you in the game. Ideal for those who have no presence on Google Maps, our team of experts can create a listing that will act as the building blocks which your online presence is built on.
What our GMB start pack can do for your business
- We can get your business a stake in the local search traffic. This gives you an online presence for your business on Google and Google Maps, which helps you to compete with all the companies and products in your area.
- The creation of a place for collecting Google reviews, responding to customers and answering questions. Google, which processes the majority of search traffic, heavily favours reviews on this platform, which in turn boosts your listings ranking.
- Increase the credibility of your business by having a professional and up-to-date GMB listing. When searching for products locally online, most customers will factor into their decision making how trustworthy and 'professional' a company looks. So an expertly created online presence can work wonders.
If you want to take your GMB listing to the next level and get a deeper understanding of how your current profile is performing, then our GM Boost and KGPO services are also available.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.