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What's the first thing you do when you're looking for information on a business? Like many of us, you'll likely Google it. 

It doesn't matter if you're a huge company or a small business, you need to have a robust online presence to stay relevant and to grow. One way to ensure this is to have accurate and easily accessible information. 

With our starter pack, we can work with you to create an optimised listing on Google. The aim is for this listing to improve your local SEO and get you on the results pages for local business searches. 

What is Google My Business? 

A Google My Business listing (GMB) is essentially your entry in Google's online directory. It's a vital component of online visibility as once you have a GMB listing, you will then appear on local Google search and Maps result pages. After all, how can your business continue to grow if no one knows about it? 

A basic GMB listing contains: 

  • Your business location 
  • Contact information (email address, phone numbers) 
  • Links to your website 
  • Links to supplementary information (such as menus) 
  • Opening times 
  • Links to articles or upcoming events 

The primary function of GMB is to have a space where all this information is easily accessible. With a listing, you will appear in searches for your business category. Without one, you're invisible online while your competitors get all the search traffic. 

When fully optimised, your listing will not only contain all the information needed to inform and entice customers but will give you a stake in the local market in terms of online searches.  


Why is it important? 

To stand out from the crowd, you first need to be in the crowd. This is the main advantage of a GMB listing, being present in search results.  

When potential customers search for a business type or service, getting on the first page of results can be highly competitive. A GMB listing can help maximise your chances of being noticed by playing a significant role in your business's SEO strategy. Your website may not be top of the rankings, but an optimised GMB can get you to the top of local business search results. 

A listing not only gets your name out there, and makes it visible, it also can be a starting point to improving other aspects of your SEO. An example of this is the opportunity it creates for customer reviews. Positive reviews for your business can lead to more favourable search returns by search engines. 

If you're new to building an online presence, or don't have the time, our GMB starter pack is the perfect way to get you in the game. Ideal for those who have no presence on Google Maps, our team of experts can create a listing that will act as the building blocks which your online presence is built on.