Technical Search Engine Optimisation (SEO) is all the work done on a website that is behind the scenes. It is about making your site more attractive to search algorithms.
By optimising these technical aspects, search engine algorithms find it much easier to find, read and understand your website. This then leads to your chances of ranking high on results pages being maximised. Effective technical SEO can have a significant impact on the success of your website's visibility, traffic and digital marketing success.
If you want to get a deeper understanding of how your current website's technical SEO is performing then get in touch. Our specialist team can dive deep into your site's inner workings and get it performing at its best. We offer full website audits, technical SEO support and web design packages.
What is Technical SEO?
Technical SEO refers to optimising your site for the crawling and indexing of search engines. Unlike on-page SEO, technical has little to do with your website's content, but everything to do with its infrastructure. This aspect of your website has many elements, which can each be optimised for better performance and online visibility.
Below are some of the main elements of technical SEO. These are the areas Inspire can optimise. With our help, you can increase organic traffic and improve your chances of appearing on that first page of search results.
Your website's structure is a crucial role in its user experience and how it interacts with search engines. Having a simple and intuitive structure to your site makes it much easier for search engines to index pages and understand its layout.
Your site's architecture not only improves SEO but is an essential factor in how long visitors stay on your website. More straightforward navigation and the ability to find what they need quickly encourages visitors to stay on your site much longer. This then helps to build better relationships with potential customers and increases your chances of a sale.
Do you think your current website is a little tricky to navigate, or are you looking for a completely new site? Inspire can help by restructuring or designing the optimal site architecture. This includes link building and URL structure to make it simple to navigate by both user and search engine.
As with your site's architecture, having an optimised sitemap is an important technical SEO element. As the name may tell you, sitemaps act as maps for search engines, making them easier to understand and index. XML files contain a list on all pages with publication and update dates.
Our team can help create a fully optimised XML sitemap. Getting your website and pages running smoothly, and easy to index, can have a range of benefits. Easiest navigation and greater optimisation for ranking factors can all be gained with the right sitemap.
A negative experience will make it likely a site visitor will not return. As many of us have experienced, slow loading web pages leads to frustration, and search engines mark a website down if they encounter this.
Google has been very vocal about how the loading speed of websites is essential for good SEO. Previously Google has stated 'as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%'. This demonstrates the importance of speed in customer engagement.
By making sure your website's infrastructure is running smoothly, Inspire can help to increase your web page's loading speed. By doing this, your site has a higher chance of better search engine rankings and creating a nicer user experience.
Duplicate content issues
Simply put, your website should have no duplicate content. Many are tempted to use this copied content to manipulate searches to better their rankings. To avoid a Google penalty, you should avoid copying from other websites. During a technical SEO audit, Inspire can seek out and adjust any duplicate content to prevent any search engine penalties.
Security is a must for any website. This is why encrypting all the information moving between server and website is a significant benefit. This can be achieved with security protocols such as SSL and TLS. These useful elements of technical SEO help keep your site and data secure.
We understand that not everyone has skill or time to employ strong security measures. Inspire's experts in technical SEO, and web design can step in and help. We know all the tricks and techniques and will use every tool to keep your website running smoothly and securely.
Friendly for mobile use
All elements of your website should be optimised across different platforms, especially mobile. Mobile searches have quickly overtaken desktops for the people's primary method. This is why it's vital for both desktop and mobile versions of your website to be considered from both usability and SEO viewpoints.
Your site needs to run smoothly, load quickly and be easy to navigate on as many platforms as possible. If this element is ignored, the rankings for your web pages will suffer. This is why Inspire ensures any work we do can optimise your site across platforms.
What technical SEO can do for you
Focusing on high-quality content is always essential. But if this content can't be easily seen, all the effort put into its creation is wasted. This is where technical SEO comes into play. With technical issues and poor optimisation, your website's performance will suffer, and penalties from search engines can be severe.
With a fully optimised site, search engines can more easily access, crawl, interpret and index every page on your site. Technical SEO may not be visible to visitors, but it can be felt. Pages load quicker, information is easier to find and search engines find you more attractive for their results pages.
While you don't need to be an SEO expert to improve your website's performance, it can be a challenging task. SEO best practices, giving you better rankings and increasing organic traffic, is what we do best. As technical SEO specialists Inspire can help with the performance of sites big and small. Whether it's a site audit or a website migration.
We can help get your website performing at its best and its rankings up.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.