Specialists in using Local SEO to boost your business
When it comes to growing your business, there is one thing you can't ignore; Search Engine Optimization (SEO).
Your business may be doing great offline, but to survive long-term, quality online marketing needs to be considered.
Local SEO is an important ranking factor for your business's presence online. It lets potential customers in your area see your business and can entice them onto your site. Examples of core Local SEO practices are claiming your Google Business account and creating listings on directories such as Bing Places, Google Local and the Internet Yellow Pages.
As a specialist SEO company, we can have as much or as little input with your website's infrastructure and design as you require. Our top priority is providing high-quality services that suit every client's specifications. This could be one of our SEO packages, booster packs or ad hoc SEO marketing strategies.
Local SEO, why is it important?
How search engines crawl through websites and choose what they consider to be the most relevant, is increasingly complex. This is why SEO has developed over the years and is continuously adapting to the changing algorithms used by the search engines.
In terms of Local SEO, engines use a wide range of data collected from tools such as Google My Business, location pages, local directories and local citations. The information on these directories and external pages is a part of how your business is viewed online and is what local SEO focuses on to improve your rankings.
No matter the size of your business, or what it does, local SEO is essential for success. You will receive no customers if no one knows who you are.
Searching locally is how people find locations, reviews and basic business info such as a phone number or email address. This is why visibility is important and a fantastic way to reach potential customers.
The most common ways people look for businesses and products is through Google searches or through other engines. Often, it's specifically local businesses that are being sought out, as those are the ones we are most likely to buy from. It's all well and good ranking high, but without being visible to those in your area, your business will likely struggle to grow.
The goal of Local SEO is to boost your business's online presence and have it on the first page of search results. This is to ensure increased organic traffic to your site and higher conversion rates. Without local optimisation, your website risks not being seen by customers and losing their business; because who goes past the first page?
SEO is often a complex task, which is where Inspire comes in. As specialists in digital marketing and all types of SEO, we can boost your rankings, traffic and online presence by using our expert team and suite of advanced tools.
How we can start optimising your website for local SEO
Below are some simple examples that we can use to get your local SEO in a better place. There are also brief introductions to the local SEO services we offer, which can take your business to the next level.
Making sure your business's information is out there
Getting your name out there is the best start to optimising your website for local searches. Directories and sites such as Yelp or Tripadvisor will most likely have reviews and details of your business, and it's vital that these are accurate. Making sure all your details and information are correct and uniform across these sites helps to improve your rankings for local searches and better showcase what your business offers.
Reviews and responding
Feedback and reviews play a significant role in your business's rankings. Having a space for positive reviews staying engaged helps to boost the benefits they have for your SEO.
Take advantage of all tools available
A range of tools can be used to help your online presence. Google My Business listings are an excellent example of this and are essential for a better ranking for searches through Google.
We at Inspire also have a range of advanced tools and programmes that help us, and our clients, to track, design and implement SEO campaigns.
Every business has different needs and requirements, we know this. This is why we offer a range of services and SEO packages to help get your business where you need to be.
GMB Starter Pack
Our starter pack is the ideal service for those who have no presence on Google Maps. The end results of this pack are simple; we get you into the game. We will create a Google listing for your business that will eventually act as a core for your online presence.
The GMB booster pack will give you a stake in local search traffic, create a space for online reviews and boost your credibility to those searching for products locally.
Knowledge Graph Panel Optimisation (KGPO) focuses on creating uniformity in how your business is presented across the web. Doing this will develop more engagement and organic traffic towards your Google listing. Our KGPO service also includes citation and link building, adding authority to your listing, which makes it more attractive to search engine algorithms.
Whether you have an existing Google listing or used our starter pack, the GM Boost can be used to up the conversion for anyone who interacts with the listing itself. This is achieved by our experts making your business listing more attractive and optimised for local searches.
Our GM Boost service includes creating new content, posting, updating images and other enhancements. It's an excellent opportunity to increase positive reviews left by customers and manage the responses.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.