Bar Soba is a successful chain of bars with five locations across the UK, including Glasgow, Edinburgh and Leeds. They approached Inspire to create an online solution that was flexible and easy to manage, as their needs were a system that could handle:
- Their rapidly growing subscription service
- A table and party booking service
- Improvements to their national and local SEO
- Email marketing events via newsletters from the website
- A 'Click & Collect' service
- Website collaboration with Uber Eats and Deliveroo.
These features needed to be wrapped up into a fast, mobile-friendly website that met their unique and quirky branding guidelines.
What We Did
The first issue Inspire identified was that Bar Soba had a fragmented local map presence, which means their information was not consistent, and any local SEO and advertising efforts would be at a disadvantage. To solve this, Inspire performed a full KGPO (Knowledge Graph Panel Optimisation) across all of the Bar Soba locations. We brought all the active Google My Business profiles, one for each area, to sit under one roof. All details were checked and corrected, verified and optimised for a bar/restaurant business. This service ensured that Bar Soba ranked highly for any local search for their specific industry.
The Digital Marketing Team also performed an overhaul of the site's metadata, using keyword and keyphrase research to ensure each page was performing at its best. This update also ensured Google fully understood the relevance of each page, which as a result, meant traffic increased significantly to the website, and in turn, so did subscriptions for newsletters.
Bar Soba also needed to have an integrated and advanced customer database due to the large number of students signing up each year. Bar Soba then used this data to create an email marketing campaign for upcoming events at each bar location.
Due to the nature of people searching for bars and restaurants using mainly mobile devices, all of these new features need to be on a high-speed and responsive site, regardless of what device it is viewed on.
For the site's design, Inspire had to reflect Bar Soba's unique and quirky branding into the website without impeding on the user experience. Inspire achieved this by creating an easy-to-use ladder navigation tool that sent the user straight to the part of the website they needed with ease.
Inspire created a custom build CMS that was easy for the staff at Bar Soba to access and process delivery orders, table and party bookings. This was followed up with comprehensive staff training so they fully understand the ins and outs of the CMS.
Bar Soba is one of Inspire's most stylish websites with zero drawbacks or compromises on functionality for the client and the customer. It oozes style whilst having the full functionality to manage bookings, email campaigns, sign-ups and contact forms from across all five locations.
The website is now fully aligned with Uber Eats and Deliveroo, maximising profitability from Bar Soba's kitchens.
If that isn't cause for a cold beer or cocktail, then I don't know what is.
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