Struans Leisure | eCommerce Web Design | Online Product Showcase

The Brief

Simple, beautiful and responsive.

Those three words sum up what Struans were looking for. Inspire were asked to create a site that would streamline browsing for customers and showcase everything the company has to offer.

As well as an eye-catching look, the new website needed to be smooth and responsive, with a simple site architecture that allowed customers to quickly and easily get around.

The simple navigation was also applied to finding the perfect motorhome for each client. This meant that some form of search functionality was to be built and included in the site.

Another must-have for this project was the ability for customers to quickly find the type of motorhome that most suited their needs.

In terms of content, Struans wanted focus placed on the idea of 'staycations' and how their range of vehicles could be used to explore Scotland.

As a family-owned company that has been selling and renting vehicles for over 40 years, Struans wanted the website to reflect their simple values.

To meet this brief, Inspire designed and built a website from the ground up, incorporating everything from the colour scheme to the content to Struans' requirements.

What We Did

Simple navigation
For easy navigation, the home page now features striking category buttons to take visitors around the site. The simple site structure means customers should stay and browse pages and products for longer.

Easy communication
Communication between Struans and their clients was streamlined to make building relationships easier.

A simple contact form was added to the site, making that connection between business and customer more straightforward, while encouraging repeat business. Along with contact pages and an inbuilt translation option, the new website is accessible to a broad customer base.

Motorhome browsing made easy
A search function was added so customers could quickly find a suitable motorhome for their needs. Added to the home and services pages, this feature makes browsing Struan's fleet an easy task.

Motorhome showcase
We created a website that put the Struans fleet front and centre. Examples of available motorhomes are clearly displayed with images, information and prices. This allows customers to immediately see what Struans can offer while encouraging them to look around more of the website.

Visuals and content aligned to Struans' needs
To push the idea of staycations and exploring Scotland, banners were created displaying travel ideas as well as an extra 'Blog' page containing tips, guides and information on tourist spots.

To align with the theme of travel, Scotland and exploration, a clean white and green colour scheme was used. This allows images to better stand out on a page and makes the site a pleasure to look at, both on desktop and mobile devices.

The Outcome

The outcome of this project was a website that was simple, beautiful and responsive. Every aspect of the brief has been met and the result is a clean user interface and intuitive browsing features. A site that showcases Struans impressive fleet of motorhomes.

We look forward to seeing how it helps Struans Leisure in the coming months. With the success of this project, Struans has indicated an interest in working with Inspire again in the near future.

Advanced Mobile Development Custom Build e-Commerce Mobile Responsive Mobile Web Design

Talk to us about your next project

We regularly send out tips and guidance notes. Join our Mailing List and get our "Better Site Playbook"

FREE 20 MINUTE WEBSITE CONSULT

Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.

We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.

At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).

We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).

We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.