Transform community development

The Brief

Transform Community Development (TCD) offers essential support to individuals facing homelessness in the Tayside region, providing housing, furniture, and guidance. However, their existing digital presence did not adequately reflect their mission or the breadth of their services.

TCD approached us with a clear vision for their website:

To serve as a "window to the world", showcasing the impactful work they do.
To facilitate easy communication for those seeking advice, wishing to donate furniture, or volunteer.
To attract a broader audience, including businesses in Tayside looking to make a difference.

Key requirements for the project included:

A modern, user-friendly design that resonates with TCD's mission.
Effective lead generation tools, including forms for donations and volunteer applications.
A platform that encourages both monetary and furniture donations.
An intuitive interface for users seeking help, information, or ways to contribute.

What We Did

We took a holistic approach, ensuring that every aspect of the website was tailored to meet TCD's objectives.

The steps we undertook included:

Design Overhaul: We introduced a fresh, modern design highlighting the client’s ethos.
User-Friendly Interface: We incorporated easy-to-use forms for donations, volunteering, and seeking advice, streamlining the user experience.
Clear Service Representation: We highlighted TCD's core services, ensuring visitors can easily understand their housing support and housing first programme.
Promotion of Initiatives: Dedicated sections were created for FareShare Tayside & Fife and Transform Furniture, showcasing their impact.
Engagement Tools: We integrated clear calls-to-action for potential volunteers and donors, making it easier for them to get involved.
Community Stories: A section for news and case studies was added, allowing TCD to share success stories and updates with the community.
SEO Optimisation: Ongoing SEO work to ensure TCD's mission reaches a wider audience.

Throughout the project, we maintained an open channel of communication with TCD, ensuring that the website was aligned with their vision and goals.

The Outcome

The revamped TCD website went live in August 2023. The results were immediate and overwhelmingly positive:

Enhanced Digital Presence: The website now truly reflects TCD's dedication to the community, attracting more visitors and potential collaborators.
Enhanced Service Visibility: TCD's services are now prominently displayed, ensuring visitors understand their offerings.
Increased Community Engagement: With sections like "Latest News" and "Case Studies", TCD can now share updates and stories, fostering community involvement.
A ‘One-Stop-Shop’: The site has become a hub for those seeking help, information, or ways to contribute.
Feedback: TCD expressed immense satisfaction with the new website, noting its user-friendliness, modern design, and the ease with which they can now manage content and track interactions.

We believe that the new TCD website not only serves as a testament to their invaluable work but also serves as a platform that bridges the gap between those in need and those who wish to help. Our team is proud to have played a role in this transformative journey.

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