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Chatting all the way to the bank: the irresistible power of conversational marketing

by  Angela Watt on  13/06/2023

In the bustling digital marketplace, where AI and personalisation are becoming increasingly influential, the essence of modern marketing crystallises: it is more conversational than ever. Conversational marketing, a fresh, real-time approach to building customer relationships, is setting the pace in an era defined by immediacy and personalisation.

At its core, conversational marketing aims to create bespoke experiences for each user. It's not about sending out one-size-fits-all messages, but rather fostering interactive experiences through digital channels like chatbots, voice search, and SMS. The goal is to ignite a dialogue, and in doing so, deepen the connection between a brand and its customers.

Artificial Intelligence technologies, such as natural language processing (NLP), play a significant role in conversational marketing. By analysing customer intent and providing personalised responses, businesses can facilitate more engaging interactions while amassing valuable insights into their target audience. The result? A potential surge in conversions and a personalised experience delivered at scale.

Here's a fact that underlines the importance of conversational marketing: When consumers have a question, a staggering 82% expect an 'immediate' response. By bridging the gap between customers' enquiries and instantaneous responses, conversational marketing paves the way for a personal, direct connection that traditional strategies struggle to forge.

A multi-channel solution

Conversational marketing doesn't just work on one channel either. It spans multiple channels, allowing businesses to engage customers on their terms, catering to their preferred devices, platforms, and time schedules. This multi-channel approach underpins the success of conversational marketing.

The driving force behind conversational marketing is simple: enhance the user experience. This is achieved through a feedback-driven model that breeds higher engagement, loyalty, and ultimately, sales. It's no surprise that 41.3% of consumers use conversational marketing tools for purchases, according to Drift.

Common methods employed to execute a conversational marketing strategy include chatbots, personalised videos, personalised emails, and virtual selling assistants. Each of these elements provides a unique way to engage the consumer, making conversations more engaging, tailored, and responsive.

Ready to embark on the conversational marketing journey? We’re here to guide you. We're passionate about helping businesses build meaningful connections with their audience. Get in touch today to start enriching your customer interactions and fostering stronger relationships. 

Content Marketing, Digital Marketing, e-Marketing
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