Two sides of the same coin: the connection between graphic design and SEO

If you want to maximise your SEO strategy and get the most out of your visual content, you need to understand the relationship between graphic design and SEO.

1 - Loop graphic designers in at the beginning

The first step to ensuring that strong graphic design is at the crux of your SEO campaigns is to make sure that your graphic designers and SEO team work together from the beginning. This way, your graphic design concepts will pair well with your SEO campaigns, and both teams will learn about each other’s roles and how they work together. A cohesive workflow between the SEO and graphic design teams is key.

2 - Incorporate alt text and captions as much as possible

While visual content is a significant part of graphic design, it's essential to remember that text is involved too. Graphic design typically combines text, images, and other visuals to bring a piece to life. By creating captions for every image, you can place keywords and phrases in them, and alt text is an excellent place for keywords and phrases too. Using the text in infographics, videos, images, and other visual content as a bridge to your SEO campaign can help enhance the user experience.

3 - Test your content before it goes live

Testing your content and campaigns before they go live is crucial for collecting feedback from your teams and target audience. They'll be able to provide you feedback on the keywords and phrases you're using, the quality of your visuals, whether your visuals align with your content, whether your visuals make them want to stay on the page, and where your content lands on search engine page results. This feedback can help you make adjustments that glue your graphic design and SEO together and avoid wasting time and resources.

Graphic design is an integral part of marketing, and it plays a critical role in SEO campaigns. Here are some tips to ensure that great graphic design is at the heart of your SEO campaigns:

4 - Use high-quality images and visuals

High-quality images and visuals are essential in graphic design because they capture people's attention and fuel genuine connections. It's vital to use unique images and visuals that reinforce your brand and resonate with your target audience. Your visuals should also be optimised for web use and fast loading times to improve the user experience and reduce bounce rates.

5 - Keep it simple

Simplicity is key in graphic design. Your visuals should be easy to understand, and your content should be concise and easy to read. Avoid using too many colours, fonts, and graphics that can overwhelm your audience and distract them from your message.

6 - Use typography to your advantage

Typography is a powerful tool in graphic design. It can convey mood, personality, and style, and help organise content. Choose typography that is easy to read, matches your brand personality, and is consistent across all your visual content.

As we can see, graphic design and SEO are two sides of the same coin. By leveraging the relationship between the two, you can create visual design concepts that support your SEO campaigns, and an influx of organic traffic will follow.