5 Business Building Reasons to use CRM
by David Dwyer on 03/08/2015
Customer Relationship Management, or as it's more commonly referred - CRM, is a business eco-system that is at the heart of the World's biggest companies. CRM is the element of business strategy that helps manage organisations, relationships and interactions with customers and potential customers.
The vast majority of businesses are constantly on the look out for new clients. In some cases the acquisition of new clients is a focus for growth, while in others, where client 'churn' is high - finding new clients is a business survival necessity.
Having a CRM system allows you to systematically manage your businesses sales funnel and take potential clients on the journey from being prospects to hopefully being long standing and loyal customers.
Reason 2 - Manage relationships with existing clients
Real business growth comes through retaining as much business as possible so that every new client adds to the growth of your business.
A CRM system allows you to track the activity with current clients so that a constant communication channel is kept open. It can also identify new revenue generating opportunities from your existing clients that you may be missing out on. It's far easier to sell to a client you already have a relationship with and an effective CRM system is the engine to stop opportunities slipping through the cracks.
Reason 3 - Personalised Marketing
Reason 4 - Risk Management
If you have a CRM system in place, it is simply a case of reassigning the outgoing sales reps client base, to another sales executive. Doing so not just saves time, but it mitigates the risk of potentially losing focus on key accounts.
Reason 5 - Data, metrics and reporting
CRM has the ability to turn raw data, into valuable information, which transforms into actionable insight. It can be used to track and monitor sales performance, provide intelligence on your clients and potential clients and it can save hours of human labour, by producing automated reports which help drive the business.
Used in the right way a CRM system can become the engine that drives any business forward, regardless of size. At Inspire IT Services, we don't believe in a 'one size fits all' solution when it comes to Customer Relationship Management. CRM software and tools can be adapted for any business and we have also created our own dedicated solutions for clients where a modified version of an ‘off-the-shelf’ solution simply wasn’t appropriate.
For a free CRM consultation please contact David on 01738 700 006 or get in touch through our web enquiry form.
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