The world of advertising and marketing is almost unrecognisable from its Mad Men-era origins – and I’m not just talking about the demise of the three-martini lunch.
Our new digital age gives marketing agencies an almost unimaginable number of ways to get a client’s message out to the world. Websites, blogs, online ads, social media, apps, mobile-friendly websites, e-commerce – the list goes on. That’s generally a good thing for both the client’s profile and the agencies’ bottom lines. But not all agencies have the in-house skills – or the time – needed to make the most of their client’s online presence. That’s where Inspire can help.
Our Marketing Agency Outsourcing service is designed for agencies that need a flexible, affordable way to manage their online projects, whether it’s a comprehensive e-commerce site or a very basic app. It’s an arrangement that allows everyone to work to their strengths: the agencies retain control over client contact, the creative process and the design of the brief, and our experienced project managers work with the agencies’ chosen developers to deliver that brief on time, on budget, and as planned – or better.
As experienced developers, we’re also able to trouble-shoot on behalf of our partner agencies. I can think of at least one case where an agency ‘improved’ a client’s website, only to find that traffic to the new site had plunged. We analysed the changes made, got to the root of the problem, worked with the developers on a solution and turned things around faster than you can say Madison Avenue.
But why can’t marketing agencies manage or trouble-shoot their own projects? Many of them can, and do. But in our experience, hiring professional, experienced project managers brings a rigour to the process that isn’t always found in an agency’s own permanent staff. Being skilled at marketing, copywriting, account management or graphic design isn’t the same as being skilled in managing developers – and that’s where we add value.
Our experience and professional approach allows us to get the most out of developers. After all, we’re developers too. We speak their language and understand how they work. We make sure we fully understand a project’s objectives before we assess whether – and how effectively – they’ve been achieved. We also assess the technical quality of the work being done, to identify any gaps or faults, and suggest better ways of doing things. The end result, we’re proud to say, is a better, more powerful website or app than an agency could have delivered working on its own.
In short, we know the difference between a good website and a great one. And isn’t that what we all want for our clients?
David Dwyer is Managing Director of Inspire Web Development. He has years of experience in a range of web and IT roles plus seven years in sales and marketing in a blue-chip FMCG company. David’s academic and professional qualifications include a BA (Hons) in Business Economics (Personnel & Ergonomics) from the University of Paisley, an MSc in Information Technology (Systems) from Heriot- Computer Society. He is also active within BNI Fair City (Perth), Business for Scotland and the Entrepreneurial Exchange.
Follow Inspire on Twitter @inspireltd and @developersos