Scotia Golfing specialises in golf packages around Scotland and is based in Tullibardine, Perthshire.
Inspire were commissioned to deliver:
- Business Stationery
- Custom Desktop Website
- Advanced Mobile Website
- On-Site Search Engine Optimisation
Key to the project was showcasing the world famous vistas of Scottish Golf Courses and the added value which Scotia Golfing bring to their client packages.
There are a number of forms throughout the site for users to enquire about bookings for the different packages on offer.
In May 2015 we where engaged to deliver a trimmed down version of the main Scotia Golfing website for the Japanese market, see here.
What We Did
First of all we clarified the branding brief (where the brand would be used, including social media, signage, merchandising, etc) and then created a range of options to work through.
Whilst the brand was being developed we started on the documenting the website definition requirements for both the front and back of the website.
This involved a facilitation exercise to draw out the information that the user would be looking for in order to make it as simple as possible for them to take the desired action.
We looked at the target users locations, the devices they used and what would most likely encourage them to make that all important contact enquiry.
Once a fully defined brief was in place and the branding completed we then progressed to create storyboards of the mock up website.
Once approved the team then started to build the desktop and mobile website.
By adding a wide sliding banner, the images were able to be displayed to best advantage.
Never one to rest on our laurels we use our 6 month Site Reviews to ensure our clients online presence is taking advantage of the latest User eXperience and Usability e.g. Sticky Menu and floating "Call to Action" messages.
In some cases we have led the way with this, but the important point is that we want our clients online presence to evolve with their business model and ever evolving user needs.
By adding Contact Forms throughout the website, the user is encouraged to register their interest.
We created a Content Management System that can track enquiries easily and notify Scotia Golf as soon as an enquiry is received. The user also receives a confirmation - no more wondering if your enquiry has actually worked!
Overseas interest was high so we developed a fully functional Japanese language version of the site which has been a huge hit and instrumental in attracting more overseas visitors to Scotland.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.