FAQs

We work with organisations across the public, private, and third sectors.  

Some clients come to us with a clear brief.  

Others come because something is not working - a website that is not delivering, a supplier relationship that broke down, or a need to improve visibility and performance without the stress of managing it alone. 

You do not need to manage the project - that is our job. But collaboration matters.  

We involve you at key decision points, keep updates clear, and make it obvious where your input is needed.  

The goal is to minimise time drain on your side while still ensuring the outcome reflects your priorities and reality. 

Confidence comes from clarity.  

We focus on clear scope, clear ownership, and regular communication.  

You will know what is happening, what decisions are coming up, and what happens next.  

If something changes, we explain it early, including the impact and options, so you stay in control. 

Yes. We are often brought in when a project has stalled, failed, or is underperforming.  

We assess what exists, identify risks and quick wins, and explain the options in plain language - fix, improve, or rebuild.  

We will not default to “start again” unless it is genuinely the best route. 

Digital work is complex and issues can arise. The difference is how they are handled.  

We address problems early, explain what has happened and why, and take responsibility for putting things right.  

No blame games, no disappearing acts - just practical problem solving and clear next steps. 

Both. Some clients work with us for a single build, campaign, or system.  

Others stay with us for years through support, hosting, and ongoing improvement.  

We will recommend what fits your situation rather than pushing you into a package you do not need. 

You will have clear points of contact and regular updates.  

We keep things in plain English and avoid jargon.  

Communication can include email, calls, online meetings, and structured updates depending on the project.  

The aim is to make decisions easier, not harder. 

We don’t know either. Many clients come to us with a problem rather than a fully formed brief.  

Part of our role is discovery - asking the right questions, mapping options, and helping you define a sensible plan.  

That includes telling you when something does not make sense, or when a smaller fix will do.

If we discover we are NOT the right partner we will say so and if we know of someone who can help, we’ll do our best to facilitate that. 

Not everyone can claim the following:

• Credentials:
  • trading for 18 years
  • highest rated in Scotland on Google and Facebook
  • look after 330+ sectors of the economy
  • hundreds of loyal customers, many have been with us for many years
• Pricing:
  • fixed scope = fixed cost, no hidden costs
• Covid:  
  • didn’t use furlough during Covid
  • when others scaled back, we stepped up
• Recruitment & People
  • careful to hire the right people for the right role
  • hired specialists in development, design, visibility, support and project management
  • controlled quality of delivery over reckless growth
  • supply both breadth AND depth of experience and expertise
  • all our people are full timers and work 40hrs per week
• Forward Planning:  
  • 10% of our staff time is spent on Continuous Professional Development
  • always looking ahead: worked with AI since 1983

What everyone else says, we do too:

We look at change through risk and opportunity, and we focus on joined-up decisions across design, development, visibility, and ongoing care.  

You get structure, clarity, and a team that takes ownership - before launch, at launch, and after launch. 

Yes - often. Ours is an unregulated industry and with that comes many with little to no experience claiming to be able to deliver the earth.

We understand the reality of poor handovers, unclear scope, and work that looks good aesthetically but does not perform.  

We focus on restoring confidence through clarity and responsible delivery.  

We will explain what is possible, what is risky, and what will give you the best return without creating future headaches. 

Yes. In many cases it is sensible to start with an audit, discovery phase, or a focused improvement sprint.  

That gives you clarity on priorities and helps de-risk bigger investment.  

If a phased approach makes sense for you, we will recommend it. 

We do not rely on assumptions.  

We use structured discovery, clear approvals, and iterative feedback.  

You will see work in stages, with checkpoints that make it easy to confirm direction or adjust before too much is built.  

That keeps delivery aligned to your vision and your practical needs. 

Typically: access to current platforms, any existing brand guidelines, key stakeholders for discovery, and any reference material you already have (content, reports, analytics, examples you like or hate).  

If you do not have these, we can still start - we will just shape the process accordingly.

Essentially we need to understand the stage, the actors on the stage as well as benchmark where you are versus your competitors. 

Often yes, but it depends - because you know your organisation best.  

You may already have a design partner, photographer, videographer, or a content specialist either as part of your team or a resource you know and trust.

We play well with others, in fact matrix management is one of our core capabilities.

Hence, where necessary we can provide them with a brief or guide you or your nominated partner on content structure, page requirements, and what “good” looks like.  

If you need a specialist videographer or photographer, we can recommend trusted partners, and if it’s content or design we also have our own in-house team.

An important aspect of what we do is the ease of use of how to add content, be it imagery, text or other to your website.  

We firmly believe that if it’s easy to edit a website, you’re more likely to use it and hence the information displayed is current and you’ll enjoy a greater return on your investment. 

We agree feedback routes early - who approves what, and by when.  

We keep feedback structured, so it is clear what is being reviewed and what decisions are required.  

This avoids endless subjective loops and helps keep the project moving without compromising quality.

We have different stages in a project and each stage requires a sign off, consider it like a gate, we only pass when you approve.

We follow PRINCE2 methodology in all our projects and that includes an agreed Comms Plan. 

Scope changes happen. The key is handling them transparently.  

If something changes, we explain the impact on time, cost, and priorities before work proceeds.  

During the discovery phase we put a lot of effort into what the project will entail.

Typically this will include a set number of agreed page layouts, a full site structure, which page layouts are repeatable, functionality, 3rd party integrations, where necessary we’ll also provide guidance on alternative options with associated costs.  

If it’s an unknown we’ll highlight that as a risk in the same way we’ll be clear on:

• Assumptions
• Constraints
• Resources
• Issues
• Dependencies

That way, you can make an informed choice rather than discovering late in the project that something drifted.

We’ll also provide minutes of meetings and be clear on what can be considered in scope and out of scope.  

On medium to large projects we may request a contingency budget to handle instances where there is a risk of cost overrun due to undefined requirements, this helps all understand this is still within budget but is only approved and used with both parties consent. 

Priorities are based on outcomes, risk, and dependencies.  

We focus on what matters most to users and performance first, then layer in enhancements.

If there are trade-offs, we explain them clearly, so you are best informed on choosing what gives the best return. 

Discovery usually covers goals, users, user journeys, site structure, content requirements, design, functional requirements, technical constraints, 3rd party integrations, server requirements, traffic volume, and measurement.  

In the purest sense it also takes into account:

• Assumptions
• Constraints
• Resources
• Issues
• Dependencies

It may also include audits of your current site, analytics, SEO, accessibility, or system performance depending on the project.

This is much more than many others consider but we know that if we are giving you a commitment to delivering within your budget we also need to know we can deliver.  

We believe it is fair to base our project estimated cost on the time spent, not on your ability to pay.

This does require more work from our side, we believe this is both a demonstration of our commitment to you, your project and your long term success.  

We do not claim to be the cheapest, but what you will learn is we ARE the best long term strategic partner, as well as the best value. 

Yes, where helpful.  

Workshops can speed up alignment, clarify priorities, and reduce misinterpretation.  

In the past we’ve run workshops when clarity and consensus are needed.  

It’s quite often that Goals or Objectives aren’t clear, User Profiles aren’t defined or fully understood, User Journey isn’t clear, there are multiple stakeholders with differing needs, etc.

They can be in person or remote. We keep them focused and outcome-driven - no theatre, no “sticky note for the sake of it”. 

Timelines depend on scope, complexity, content readiness, stakeholder availability, and integrations.  

We provide a clear plan and milestones based on what we know.  

If something changes (for example, content is delayed), we adjust transparently and re-confirm priorities.

We also as much as possible run our projects consecutively not concurrently, this ensures we have as few distractions as possible and speeds up delivery timescales.

It’s a bold claim but it’s also a fact we have never been late on a project deadline, be that due to our inability to manage our resources effectively or otherwise. 

The hard work starts. Launch is not the finish line.  

We have Release Management protocols we follow, in simple speak we have a number of Post Live Commission Testing Tasks we follow on every project, hence post a stable go-live, we carry out many important tasks.

Some of the important ones are:

• Visually check the website on multiple devices and web browsers
• Tell Search Engines to index your website, via submitting XML Sitemaps to Search Console
• Ensure any old pages replaced with new urls have correct 301 Redirects in place  
• Confirm analytics tracking tools are in place
• Test goals in GA4, where required
• Test all functionality, yes there is a difference between a development environment and live environment
• Ensure we have a disaster recovery plan in place
• Ensure backups are being taken on a secondary server
• Add .klm file
• Update robots.txt file
• Update llms.txt file, where required
• GitHub connections are in place, should we need to undo changes
• etc

All of this is designed to ensure the website stands the best chance of success and any likelihood of issues arising are mitigated.

We also book in a project debrief with one of the Inspire team who did not work on your project, we aim for a high standard but know we can only improve with feedback. We also know this is easier to share with someone new.

Hence we look to understand, in your opinion:

• What went well
• Where we could improve
• How would you rate Inspire
• Would you recommend Inspire

We have many hundreds of clients and equally many hundreds of 5-star reviews, but we are far from complacent.

Much as we’ve been going a long time we are not omniscient, hence we are eager to listen and learn.

We also book you into your next Site Review, the frequency of which is agreed in advance depending on your needs, risk profile and growth goals.

Finally we handover to your own internal team or deploy a seamless transition into Inspire’s ongoing support, hosting, and maintenance team.

If you’ve a Support & Maintenance plan we’ll also advise you when enquiries have failed to arrive. 

Yes, where relevant.  

If your site includes a CMS, we can provide guidance so your team can confidently update content and manage day-to-day changes.  

The goal is to avoid you feeling either cost or time dependent on a supplier for simple updates.

We record these training sessions in a video format so you can reference back should you need to.  

Part of your Support & Maintenance fee goes towards ongoing support, we don’t hide behind the training videos when asked to help.

Unlike many other digital agencies we are resourced to support you. 

We test functionality, performance, mobile responsiveness, accessibility considerations, forms, tracking, and key user journeys.  

For larger projects, testing is structured and includes bug tracking and staged sign-off. We aim for a calm launch, not a “hope and pray” launch.

We do not launch client websites on Fridays, unless there is a very good reason

Yes. Many projects require coordination across teams.  

We are particularly adept at “matrix management” and are used to working with internal stakeholders, third-party vendors, and governance requirements.  

We keep responsibilities and accountabilities clear, so delivery stays efficient. 

Clear process, clear scope, clear ownership, clear definition, regular and scheduled updates, and structured approvals.  

We also call out risk early - content delays, decision bottlenecks, or technical constraints - so issues are solved while they are small.

We run our projects consecutively, and as much as possible not concurrently, this reduces the amount of risk associated to the project in terms of available resource.

With a large and long serving development team we are able to use the same developers on your project over time, many of our core staff have been with us over 14 yrs.  

Yes. Many clients choose ongoing maintenance and support to keep things stable and responsive - from small fixes and updates to proactive monitoring and continuous improvement.  

The approach depends on your needs and how critical the website is to your operations. 

Not every site needs a rebuild.  

Sometimes an improvement sprint, performance work, or structural changes are enough.  

We will assess what you have, explain the trade-offs, and recommend the most sensible path - including keeping what works. 

We work with modern web platforms and CMS solutions depending on your needs, including Craft CMS, WordPress, and Shopify for ecommerce, plus bespoke builds where required.  

The platform decision is based on performance, security, content workflows, and long-term maintainability. 

Performance is designed in, not added later.  

That means good hosting, optimised assets, clean builds, sensible plugins, caching, and monitoring.  

We also build with maintainability in mind, so your site stays healthy as content grows and systems evolve. 

Yes.  

We were one of the first to recognise the needs of a user accessing a website from a mobile device were often different to when they accessed a website from a laptop or pc or tablet, hence we used to call them Advanced Mobile Websites.  

Over the years we’ve replaced the term Advanced Mobile Websites with Responsive Websites, however the point remains we design based on the user AND their device.

Where we can we recommend against Responsive Websites that simply have readjusted website pages to appear on a mobile.

We design for real-world usage, which means mobile matters.  

We ensure layouts, navigation, and content hierarchy work across devices, not just on a large desktop screen. 

We build with accessibility in mind and follow good practice around structure, contrast, navigation, and usability.  

We’ve come across many specific compliance needs (for example public sector standards), we scope the work accordingly and ensure accessibility is considered from the outset. 

Yes - we build for change.  

That includes scalable content structures, sensible CMS setups, and technical choices that allow features to evolve without constant rework.  

We will flag future considerations early, for example, multi-location needs, complex integrations, or new service lines.

Depending on your organisations needs we can also develop the back end of your website to help with managing your business, be that through reporting, or functionality that will deliver you time and cost savings, as well as perhaps additional value to your customers or stakeholders. 

Yes.  

ALL client sites are built with a Content Management System so your team can manage content and updates in-house.  

We put as much effort and thought into the back of your website as we do the front.

It’s important that you see routine updates as straightforward, not risky. If you’re confident sending an email you’ll feel comfortable updating a website page.

If you want us to handle technical changes, we can - but we do not believe you should be beholden when it comes to content updates. 

Yes, where appropriate.  

Hosting is not just a server - it is uptime, security, backups, live environments, development environments, fire walls, site traffic and bot attack monitoring, and ongoing stewardship.  

We host and manage many hundreds of websites so you have fewer dependencies, moving parts and ZERO “not our problem” moments. 

Security includes updates, hardened configurations, monitoring, backups, and sensible access controls.  

We also focus on prevention - keeping platforms stable and reducing risk rather than reacting after something breaks. 

Yes.  

We’ve built a great many e-commerce stores using many platforms since 2008.

We like Shopify and WooCommerce, and also handle more bespoke ecommerce requirements when needed.  

We focus on conversion, usability, and operational practicality - not just making the store look nice. 

Yes.  

Common integrations include CRM platforms, booking systems, payment gateways, analytics, marketing tools, and operational systems.  

We scope integrations carefully because they often affect timelines and testing requirements. 

Yes.  

At our essence we are Software Engineers who’ve chosen to build systems and websites.  

The demand for systems development is lower than the demand for websites hence that is were most of our work has come from.

We’ve built systems for many types of needs from large Farm  beyond marketing sites - portals, workflow tools, databases, and bespoke platforms.  

The focus is always on reliability, clarity, and real-world use - not tech for tech’s sake. 

We handle this often.  

The key is defining who makes final decisions, how approvals work, and how feedback is structured.  

We will help you set a practical process so delivery does not stall or become chaotic. 

Yes.  

Redesigns can be visual, structural, or performance-focused.  

We will recommend the right approach based on what is not working - navigation, content, conversion, technical health, or visibility.

We’ll also use an approach we’ve taken and adapted from Blue Ocean Strategy, we call this ERIC.

• Eliminate
• Reduce/Reprioritise
• Improve
• Create

This is based on looking at the purpose and objective of each page, who we expect to visit the page, and that action we want them to take.

Hence anything that doesn’t contribute to this we look to “Eliminate”, then we look to see what can be “Reduced or Reprioritised” on the page that is perhaps relevant but secondary to the objective of the page, then we look at what can be “Improved” as we now have some space to improve the probability of the desired action being taken, and finally we look to see what we can “Create” that has been missed or would now contribute to the desired action being taken. 

Yes.  

It’s very common for migration of content during a website refresh project.  

We can also migrate customer data for e-commerce projects or support your team through a clean-up process first.  

During our definition phase, we cover reviewing/improving site structure, perhaps suggesting removal of outdated pages, this typically reduces the migration effort, however it is also a good time to ensure your content supports what users need to know. as the content may be

Within each of our website projects we include a fixed amount of time to handle migrations, typically 5 man hours, where the effort is beyond this we’ll reserve the right to charge. 

Yes.  

During the definition phase we will define the 3rd Party tools we are expected to integrate.

One of the tasks we carry out during the “making live of your website” is the addition of GA4, Search Console, conversion tracking, and any other defined measurement frameworks.  

We focus on making tracking useful - not just “installed”. 

Yes.  

Good SEO starts with a solid technical foundation, clear structure, performance, and content that matches user intent.  

We can handle technical SEO foundations during builds, and ongoing SEO work through the visibility team if required. 

We do not position Inspire as a content writing agency. We build websites with a CMS so you can manage and update your content internally. If you need a specialist copywriter, we can recommend trusted partners and collaborate to ensure the content fits the site structure. 

SEO helps the right people find you at the right time. It can increase qualified traffic, improve lead quality, and reduce reliance on paid ads long-term. It also improves the overall usability and clarity of your website, which supports conversion and trust. 

SEO is not instant. Some improvements can show quickly (technical fixes, better metadata, improved pages), while competitive rankings take longer. We set realistic expectations and focus on measurable progress rather than empty promises. 

Yes. SEO works best as an ongoing programme: monitoring, iterating, improving content, and responding to changes in search behaviour and platform updates. We can also deliver one-off audits or project work where that is more appropriate. 

We combine research with commercial reality. That means understanding what you sell, what users actually search for, and what will drive meaningful outcomes, not vanity traffic. We also consider competition, intent, and where you can win. 

Yes. Local SEO helps you appear in location-based searches and map results, improving visibility to nearby customers. It includes Google Business Profile optimisation, local landing pages, citation consistency, and review strategy. 

No reputable agency can guarantee a specific ranking because search engines are not controlled by suppliers. What we can do is apply best practice, make sensible strategic choices, and report transparently on performance and progress. 

GEO (generative engine optimisation) focuses on visibility within AI-assisted search and answer experiences, where platforms may summarise or recommend businesses without the user clicking a traditional result. SEO still matters, but GEO adds another layer around clarity, structured information, and how your brand is represented in generative contexts. 

We can advise on practical steps that support generative visibility, such as structured content, clear positioning, authority signals, and technical foundations. We focus on what is real and measurable, not hype. If something is unproven, we will say so. 

We use agreed KPIs based on your goals, such as rankings, impressions, click-through rate, qualified traffic, conversions, and lead quality. We also look at behaviour metrics on site because visibility without action is not success. 

Yes. Paid search can generate immediate visibility for high-intent queries, support launches, and fill gaps while organic performance grows. We plan campaigns around conversion and efficiency, not just “getting clicks”. 

Yes. Paid social helps you reach specific audiences based on interests, roles, behaviours, and intent signals. It is especially useful for awareness, retargeting, and demand generation when your buyers are not actively searching yet. 

This depends on your audience and goals. Typically that includes Google, Microsoft Ads (Bing), Meta (Facebook and Instagram), LinkedIn, and YouTube. We will recommend channels based on where your customers actually are and what will give you the best return. 

Yes. Effective visibility work depends on proper measurement. We can implement tracking and conversion goals so you can see what is working and where to improve - and so spend is defensible. 

Yes. Content strategy includes what to publish, how to structure pages, what topics to prioritise, and how to match intent. We can guide this strategically and work with you (or your chosen writer) to ensure content supports performance. 

We focus on ethical, sustainable authority building. Where link acquisition is required, we prioritise quality over volume and avoid tactics that create long-term risk. 

Yes. We can assess likely causes, identify what has changed, and define a recovery plan. Some issues are technical, some are content quality, and some are simply increased competition. We focus on what you can control. 

Where appropriate, yes - but many clients come to us specifically for paid social and performance-led activity. If you need a broader organic content approach, we can advise and align it with paid campaigns so the strategy is consistent. 

Yes. Launch work often combines pre-launch optimisation, tracking setup, paid activity, and early iteration based on real data. The aim is to start strong, learn fast, and build momentum without wasting budget. 

Yes. Some projects are best as fixed-scope builds. Others benefit from phased work - discovery first, then build, then improvement. We will recommend the approach that reduces risk and makes investment more predictable. 

Key drivers include number of templates and page types, integrations, content readiness, complexity of design, ecommerce requirements, system logic, and stakeholder approval processes. Ongoing services also vary based on frequency, response needs, and monitoring requirements. 

Often, yes. Hosting, domain management, software licences, and maintenance may apply depending on your setup. We will explain what ongoing costs exist and what is optional versus essential, so there are no surprises. 

Success depends on your goals - leads, sales, bookings, enquiries, efficiency, reduced support burden, better conversion, improved visibility, or stronger trust. We agree what matters early, then measure against it. 

We build for change. That means maintainable platforms, sensible structure, strong foundations, and a plan for iteration. We prefer decisions that keep paying back rather than choices that look good today but become expensive tomorrow. 

In many cases, yes - depending on project structure. We can discuss staged payments aligned to milestones so cost and delivery stay matched. 

No. We aim for transparency. If third-party tools, paid platforms, or licences are required, we will flag them early and explain why they matter. 

Yes, with honest trade-offs. If the budget is fixed, we prioritise outcomes and define scope accordingly. That may mean phasing work, reducing complexity, or focusing on the highest value pages and journeys first. 

By planning properly and measuring performance. Whether it is development scope or paid media budget, we focus on what is defensible - work tied to outcomes, tracked, and iterated based on real data. 

We work across sectors and can discuss options where appropriate. The key is ensuring the scope and delivery approach remain realistic and sustainable. 

First, we define what “results” means and what is within control. If performance is not moving, we diagnose why - strategy, execution, measurement, external competition, or constraints - and adjust. The point is not to defend a plan, it is to improve outcomes. 

Yes. Many sites can be stabilised and improved without rebuilding. We can assess technical health, address key risks, and implement a plan for maintenance and improvement. 

Yes. Hosting includes more than server space - it includes security, monitoring, backups, performance, and stewardship. We can host and manage your site so responsibility is clear and the experience is stable. 

FM4W (Facilities Management for Websites) is the ongoing care of your digital asset - hosting, maintenance, monitoring, support, and improvement. It is about keeping the site secure, fast, and effective, not just keeping it online. 

Support can include troubleshooting, bug fixes, small changes, guidance, and responding to issues as they arise. The specific scope depends on your support arrangement, and we confirm that clearly so expectations are aligned. 

We keep platforms and dependencies updated, monitor for issues, and apply sensible protections. We also maintain backups and recovery processes so risk is reduced. Security is treated as ongoing hygiene, not a one-off task. 

Yes, as part of good hosting and maintenance. Backup frequency and recovery planning depend on your site’s criticality and update frequency. We define what “good recovery” means for your situation. 

Response depends on your support agreement and the nature of the issue. We aim to acknowledge quickly and communicate clearly about next steps and expected timelines. For critical issues, we prioritise accordingly. 

Typically email and ticketing are best for clarity and tracking, but we can also support by phone and, where appropriate, WhatsApp for comms. The goal is a system that works for the client, while still keeping issues trackable and properly managed. 

We can discuss coverage depending on your needs and risk profile. Some organisations require extended coverage, others do not. We will recommend what is sensible rather than selling “24/7” if it does not add real value. 

Yes. We can support non-Inspire sites, but we will usually start with an assessment to understand platform, risk, and maintainability. Supporting unknown builds without that is rarely wise. 

Where appropriate, yes. Reviews can cover performance, security posture, technical health, analytics, and improvement opportunities. This is often where the biggest gains are found after launch. 

Yes. Many organisations get value from ongoing iteration - improving conversion, content structure, performance, and visibility based on real usage and data. 

We can, depending on your setup. Domain and DNS issues can create real operational risk, so where we manage them we do so carefully, with clear ownership and change control. 

We can support migration where required. We will plan the move, minimise downtime risk, and ensure key elements like email, DNS, SSL, and tracking are handled properly. 

We design for clarity and outcomes. UX focuses on how users move through the site and complete tasks. UI focuses on how it looks and feels. Good design reduces friction, increases trust, and helps users do what they came to do. 

Yes. We can follow existing guidelines, improve consistency, and extend the design language into web and digital touchpoints. If your guidelines are outdated or incomplete, we can recommend improvements. 

Yes. Rebrands can range from a light refresh to a full identity change. We will recommend an approach based on what you are trying to achieve and how much change your audience can absorb. 

Yes, where appropriate as part of a brand identity. A logo should be usable, scalable, and consistent across digital and print. We focus on practical identity systems, not just a single mark. 

Yes. This can include campaign visuals, social assets, and digital design collateral. The key is consistency with your brand and clarity of message. 

We can recommend partners and collaborate to ensure the assets fit the site and support the story you are telling. Good imagery matters, but it must be purposeful, not decorative. 

Inspire is not positioned as a content writing agency. We can advise on structure and what content is needed, and we can recommend trusted copywriting partners when specialist writing support is required. 

Often, yes. A redesign does not always mean a full rebuild. We can sometimes improve layouts, navigation, content hierarchy, and templates within your existing platform - depending on technical constraints. 

We focus on clarity, user intent, hierarchy, and reducing friction.  

Conversion is rarely about tricks - it is about making it easier for the right people to understand, trust, and take action.

We’ve adapted Blue Ocean Strategy to aid our design process. We use ERIC when reviewing a website design to ensure it meets the needs of the end-user and the client.

ERIC:

• Elimination, anything that doesn’t contribute to the objective of the page is Eliminated.
• Reduce/Reprioritise, anything that is secondary to the objective of the page is either reduced or reprioritised.
• Improvements, anything that can be improved to aid the user journey and ensure they take the action desired by the client is applied.
• Create, finally we have some space to assess what is missing that can aid the user in taking the final action, this may be a new graphic or a testimonial or content relating to that users specific needs. We assess if the user is likely to assimilate information and learn through imagery (visual), text, audio visual (video) or kinesthetic (e.g. a game or interactive animation) and suggest accordingly

Yes. Accessibility underpins good design.  

We consider readability, contrast, navigation, and structure so the experience works for more users and supports compliance needs where relevant.

When working with Scottish based Local Authorities we follow Scottish Council Design Standards. 

Where appropriate, yes - particularly when it needs to align with your brand system.  

If specialist print production is needed, we can recommend partners. 

Inspire is UK-based with broader team support where appropriate.  

What matters is the delivery standard, communication, and ownership. We structure the team so the right specialists are involved at the right time. 

We can run meetings remotely or in person. Workshops are structured with clear outcomes and decisions. We keep them efficient and practical.

We use AI tools to capture and share meeting minutes but these are manually reviewed for accuracy and task allocations.

When running projects we follow PRINCE2 methodology and look to break down into what we call ACRID.

ACRID stands for:

• Assumptions
• Constraints
• Resources  
• Issues
• Dependencies 

You will have a clear point of contact depending on the service - typically a project manager for web and multiple service delivery projects, visibility account manager for search, social or digital marketing projects, or support & maintenance manager should you be an existing client.

Our aim is to ensure communication stays consistent and nothing falls through gaps. 

Where appropriate, yes. A short consultation, typically 2-3 hours can help clarify what you need and whether we are a good fit.  

If the situation requires deeper assessment, we may recommend a paid discovery or audit. 

Yes. We are used to working with public sector and structured organisations. We can support procurement processes, documentation needs, and professional delivery standards. 

Usually: objectives, scope, timelines, constraints, existing platforms, and any must-have features or integrations.  

If you do not know these yet, discovery can be the right first step. For small to medium size projects it is very rare for us to have a charge involved in preparing a quote.  

However for large or enterprise level projects we reserve the right to charge a fee for the discovery phase.  

In the event of winning your work the Discovery fee will be deducted from the Quote fee. 

Yes, where appropriate. Many organisations require confidentiality, particularly around systems, data, and commercial plans.

If you do not have an Non-Disclosure Agreeement, NDA, we recommend you use our NDA template? 

Yes. Clarity protects both sides. We define scope, responsibilities, communication expectations and delivery approach so expectations are aligned.

Ultimately we follow Fair Process:

• Engagement
• Explanation
• Expectation Management 

Start with a conversation. We will ask questions, understand what you are trying to achieve, and recommend the most sensible next step - whether that is discovery, an audit, a phased project, or a specific service engagement.  

If we can’t help we’ll say so and where relevant recommend an alternative supplier.

Start a conversation