The Outcome
With the new website, Inspire successfully encouraged users to register their interest with Scotia Golfing by adding contact forms throughout the website.
Our team also created a Content Management System to track easily and notify Scotia Golf as soon as an enquiry is received. The user also receives confirmation - no more wondering if your enquiry has actually worked!
Overseas interest was high, so we developed a fully functional Japanese language version of the site which has been a huge hit and instrumental in attracting more overseas visitors to Scotland.
The Brief
The website needed to appeal to golf enthusiasts while providing a smooth and intuitive experience for users to explore available packages and easily make booking enquiries.
To further expand the resort’s reach, a tailored, streamlined version of the website was launched in May 2015 for the Japanese market, allowing international clients to access information and enquire with ease.
They tapped Inspire to do a project that will showcase the world-famous vistas of Scottish golf courses while highlight the added value that Scotia Golfia bring to their client packages.
Key requirements
What we did
The Inspire team took a structured and collaborative approach to developing both branding and website. We started by diving deep into the client’s goals, target audience, and market positioning.
From there, we mapped out a clear strategy that guided every design and development decision—from crafting a strong visual identity to building a user-friendly website that reflected the brand’s personality.
Throughout the process, we worked closely with the client to ensure every element aligned perfectly with their vision and delivered a seamless experience for their users.