Independent Stirling - Logo Design
The Outcome
The new Independent Stirling logo is now seen all across the city, proudly displayed by local businesses. It gives them a shared identity and helps residents and visitors easily spot independents worth supporting.
The project has strengthened Stirling’s local business community and helped raise awareness of the value of buying local. The feedback from business owners has been overwhelmingly positive, with many saying the logo has helped attract new customers.
Working on this project was a great experience. We’re proud to have helped create something that celebrates local businesses and supports the community spirit that makes Stirling such a special place to shop, eat, and explore.
The Brief
Independent Stirling wanted a logo that captured the energy and pride of the city’s independent businesses. They needed something clean, modern, and flexible that would look great in different places — from small stickers to large event banners.
The logo also had to be easy to recognise and instantly connected to Stirling’s independent spirit. It needed to feel personal to business owners while being professional enough to represent the entire movement.