The Outcome

Through Inspire’s expertise, Bar Soba’s website is now a stylish and sleek platform that delivers an exceptional experience for both businesses and customers.

With the seamless integration for bookings, email campaigns, and kitchen profitability through Uber Eats and Deliveroo, things are now easier for the team while they keep their customers engaged.  

The site also captures the colourful energy of Bar Soba, all while optimising functionality and boosting efficiency.

And if those results aren’t enough to raise a glass, we don’t know what is! 

The Brief

Bar Soba is a vibrant chain of bars with locations across the UK, including Glasgow.

Known for remixing the traditional night out, Bar Soba offers a unique experience with classic cocktails creatively reimagined, and street food inspired by the bustling night markets of Southeast Asia. On top of that, their cutting-edge music scene, featuring top local and international DJs, sets the perfect backdrop for unforgettable nights.  

Bar Soba’s dynamic atmosphere embodies a bold fusion of flavours, sounds, and energy that keeps guests coming back for more.

Bar Soba sought Inspire’s expertise to build a dynamic online solution for their business. They needed a flexible, user-friendly website that can bring their business to the next level and reflect their unique, quirky brand identity.  

Key requirements

Support their rapidly expanding subscription service
Streamline table and party bookings
Integrate email marketing for events
Offer “Click & Collect” service
Collaborate seamlessly with Uber Eats and Deliveroo
Enhance both national and local SEO performance

What we did

From the start, this project was about striking the right balance between great design and solid performance. We wanted the new Bar Soba website to be as bold and exciting as their venues, while staying fast, simple, and easy for both staff and customers to use.

We built the site from the ground up with a custom CMS that gives their team full control. They can now add menus, update event pages, and manage bookings in just a few clicks — all in real time.

The design process was as creative as the brand itself. We used vibrant images, rich colours, and smooth animations to bring Bar Soba’s playful personality to life online. The layout was kept simple so visitors can quickly book a table, order food, or find upcoming events without any hassle.

Behind the scenes, we worked closely with Bar Soba’s partners to make sure everything ran smoothly. The site now connects with Uber Eats, Deliveroo, and their email marketing tools.  

This makes daily operations easier and gives the staff more time to focus on what matters most: creating great experiences for their customers. 

The main actions we took

Designed a mobile-friendly, high-speed site with intuitive navigation that aligned with Bar Soba’s unique brand identity to ensure positive user experience since our team found out that majority of people searching for bars and restaurants mainly use mobile devices.
Integrated third-party tools for bookings, deliveries, and customer engagement.
Delivered an integrated and advanced customer database to accommodate the large number of students signing up each year. This data was used to support targeted email marketing for events at each Bar Soba location.
Developed a custom CMS so Bar Soba’s staff can easily manage menus, events, and updates.
Improved SEO performance across national and local searches.

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