The Outcome
The results of our collaboration with ADHD Scotland have been nothing short of remarkable. Within just two weeks of launching the new website, the organisation began receiving a steady stream of new patient enquiries. This is a clear sign that the site’s user-focused design and strong SEO foundation were working effectively.
Since then, their web traffic has continued to grow month after month, increasing visibility and helping more people find the specialist support they need.
Thanks to this success, ADHD Scotland’s services have seen such high demand that they built up a three-month patient waiting list within just nine months of launch!
This growth and success were possible due to the effective collaboration Inspire and ADHD Scotland’s team. By clearly understanding their goals, our team was able to develop and continuously refine strategies to achieve them.
We’re proud to partner with such a meaningful organisation to build their new set and provide them with a strong patient pipeline.
The Brief
After operating under a partner model, ADHD Scotland was ready to take the next step and establish itself as an independent practice.
However, without an established brand presence and platform, it can be difficult to secure new patients, promote the practice, and manage processes. All of which can be possible through a website!
The challenges
- Uncertainty surrounding new patient acquisition in the absence of an established brand presence.
- The need for an SEO-friendly website that can generate business quickly.
- Efficiently managing patient appointments and pre-assessment processes to streamline operations.
Inspire was selected as the digital partner due to its proven expertise in:
- Developing responsive and search engine-friendly websites.
- Leveraging digital assets for business continuity.
- Implementing local business listings and SEO strategies to achieve rapid visibility on Google.
What we did
Since ADHD Scotland wants to establish their brand and boost their online presence, our team first identified the existing digital assets to:
- understand the organisation
- ensure brand consistency, and
- see what can be transferred to the new site and what can be improved.
Next, it’s time to build the website. Our developers and designers worked together to develop a responsive site that’s optimised for patient engagement and lead generation.
Our team also implemented free appointment tools to address the challenge of managing processes. This helps patients seamlessly book consultations, assessments, and sessions online.
On top of that, we also provided SEO work for their website to boost their visibility in local searches.
