The Outcome

We’re proud to have delivered maximum impact at a minimal cost for this project. After its launch, the website consistently attracts organic traffic, resulting in higher visibility.  

We also successfully helped Tomme save time with the new lead qualification process, allowing him to focus on quality leads.  

And because of the profitable bookings they have acquired, their conversion rates are exceeding expectations, bringing success and growth to Wylie & Wood!  

The Brief

Growing a business comes with great responsibility, and that’s what Tomme, founder of Wylie & Wood, was concerned about. Without an organised lead qualification process, it can be stressful, and time-consuming handling calls from people who don’t appreciate his approach to sourcing quality, local ingredients.

This issue was taking valuable time away from his day, and he desperately needed a website that could help him attract good quality clients. And to add to that, their biggest challenge is they can only work on a tight budget, partially funded by Business Gateway Fife.

Wylie & Wood reached out to Inspire to help them solve this challenge. 

Key requirements

Search engine-friendly website that attracts the right clients.
Lead qualification system to streamline enquiries and reduce time spent on non-ideal leads.
Visually appealing website that highlights their unique approach to sourcing local ingredients and bespoke catering.

What we did

Our team at Inspire took the time to understand Wylie & Wood’s brand, audience, and business goals before getting started. Through careful planning and collaboration, we identified the best approach to bring their vision online.

Once the strategy was set, our developers designed and built a brand-new website featuring a professional layout and intuitive design that delivers a seamless user experience.  

The main actions we took

Delivered a high-quality website that captures Wylie & Wood’s unique personality and professionalism. This helped them to stand out in the competitive catering industry and attract their ideal clients online.
Created dedicated service pages for weddings, corporate events, and private functions. This way, it's easier for visitors to explore tailored catering options and quickly find information relevant to their needs.
Integrated a streamlined lead generation form designed to pre-qualify potential clients before they reach out. This ensures that enquiries are relevant and high-quality, ultimately saving time and improving conversion rates.
Optimised the website for local SEO by enhancing their Google Business Profile, building essential backlinks, and strategically adding high-ranking keywords as part of the development work.

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