The Outcome

Kinrara Distillery’s revamped website has elevated their digital presence, seamlessly blending their adventurous brand with a smooth and engaging online shopping experience. The fresh design makes it easier for customers to explore their craft gin collection, while the integrated booking system has driven more visitors to their Tasting Experiences.

Since the launch, Kinrara has seen an increase in both online sales and in-person bookings, strengthening their connection with customers and making their brand more accessible to gin enthusiasts across the UK and beyond.

The Brief

Kinrara Distillery, nestled in the breathtaking Cairngorms of Scotland, needed a website that truly reflected the premium and adventurous essence of their brand. While their craft gin was already renowned for its quality and local ingredients, their online store lacked the same level of appeal and functionality.

Their goal was twofold: improve the shopping experience and make it easier for customers to engage with the distillery, particularly by streamlining the booking process for their popular Tasting Experiences. 

Key requirements

Modern eCommerce platform – A fresh, user-friendly design that simplifies browsing and purchasing.
Seamless booking system – An easy way for customers to schedule Tasting Experiences online.
Stronger brand identity – A site that reflects the adventurous, premium nature of Kinrara’s gin.
Effective use of funding – Strategic investment of grant resources to enhance the website without overspending.

What we did

We reimagined Kinrara’s online presence, building an eCommerce platform that delivers both style and functionality. The new site is visually striking yet easy to navigate, ensuring that customers can find and purchase their favourite gins effortlessly.

Beyond retail, we also integrated a smooth online booking system for Tasting Experiences, allowing customers to engage more directly with the distillery and immerse themselves in Kinrara’s craft. 

The main actions we took

Complete eCommerce redesign – A modern, streamlined website that enhances user experience and showcases Kinrara’s brand identity.
Integrated online booking system – Making it easier for visitors to schedule Tasting Experiences, driving more in-person engagement.
Optimised user journey – Simplifying navigation, from browsing to checkout, ensuring a frictionless shopping experience.
Smart budget allocation – Helping Kinrara maximise their grant funding to achieve high-impact improvements without unnecessary costs.

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