Anco Dog Treats Website – eCommerce Case Study

The Outcome

The project resulted in a sleek, functional website that showcases Anco’s premium products, simplifies internal processes, and delivers a superior experience to both retail and trade customers.

Although the business was already very successful before the launch of the new site, modernising their outdated platform boosted their business performance even further - thanks to Anco Dog Treats’ creative vision and our team’s passion for creating seamless online experience.

The Brief

Anco Dog Treats is dedicated to providing dogs with premium, natural treats made from high-quality, ethically sourced ingredients. The company puts a spotlight on health and sustainability by offering products that are free from additives and manufactured using eco-friendly methods.

With a wide range of treats - from chews to pates - Anco ensures dogs enjoy delicious and wholesome products while promoting a healthier lifestyle.

They reached out to Inspire with the goal of transforming their 2 existing sites, Doggy Treats and Anco Distributors, into a single, streamlined platform that would serve both Retail and Trade customers.

Key requirements

Unify their 2 websites into 1 and rebrand it as "Anco Dog Treats."

Transform the look of the new site to better reflect their amazing brand and ambitions.

Migrate all existing customers from both websites to the new one so the changeover process was seamless.

Integrate the website with their newly chosen ERP system, Netsuite.

Ensure that customers on the new site had a super-smooth browsing and checkout process.

Include features for their on-the-road sales reps to login and place orders for their Trade customers easily via tablet devices.

What we did

To build the new user-friendly Anco site, we chose to use Craft CMS - a flexible and customisable content management system known for its ease of use and positive results with our previous clients.

By using Craft CMS, Anco’s customers can view their product offerings effortlessly while Anco’s team can manage their content and enjoy a smooth and intuitive backend experience.

The main actions we took

Integrated Anco’s ERP, Netsuite, into the whole site and synced data between it and the website related to Customers, Orders, Products, Stock Levels, Offers, and more to make sure that Anco’s team can manage their business and large warehouse very efficiently.

Successfully transferred data from Anco's previous sites to the new one, ensuring a smooth transition and minimal disruption to their operations during the launch period.

Created a flexible and seamless payment process to enhance eCommerce experience, using Craft CMS's powerful features to offer a reliable and smooth checkout experience, including ApplePay and AndroidPay on mobile.

Integrated various plugins to optimise the site's performance to keep it running at its best.