The Outcome
Water For Health successfully rebuilt its online visibility, increased conversions, and restored organic search as a reliable source of revenue.
Over a two-year period, website traffic increased by 40%, driven primarily through SEO improvements and stronger organic visibility. Conversion rates also increased significantly, rising from 1.29% to 2.49%, helping the business generate more revenue from existing traffic.
Alongside the SEO improvements, email marketing became one of the company’s strongest-performing channels, while Google Ads’ performance improved through better campaign structure and tracking.
As a result, Water for Health recovered to generate more than £80,000 in monthly revenue and established a stronger foundation for future growth.
The Brief
Water For Health approached Inspire Digital after experiencing a decline in organic search visibility and online performance.
The website was suffering from a number of technical SEO issues, outdated user experience elements, and limited keyword coverage across important product categories. Organic traffic had dropped, conversions were underperforming, and Google Ads campaigns were not delivering the level of return expected.
The business needed a complete digital growth strategy that would improve visibility, increase conversions, and create a more effective online customer journey.
Key requirements
What we did
We started with a full technical SEO review to find what was limiting performance, then fixed key issues around indexing, site structure, page speed, and on-site optimization.
From there, we optimized product and category pages around high-intent commercial keywords, helping Water For Health appear in front of customers who were already searching for their products.
We also improved the website journey by simplifying navigation, strengthening product pages, and making key value propositions clearer.
This helped reduce friction and improve conversion rates. To support long-term growth, we improved tracking, restructured Google Ads, and launched Klaviyo email flows to increase repeat purchases and customer retention.
Together, these changes helped rebuild traffic quality, improve conversions, and return the website to stronger monthly revenue.
