Black Ivy - Search Engine Optimisation (SEO) package
The Outcome
The results were remarkable. Within months, Black Ivy’s online visibility and performance skyrocketed. Organic traffic surged, and conversions grew significantly. Page-one keyword rankings expanded across multiple high-intent searches
The hotel’s website now ranks highly for key terms related to boutique stays, dining, and events in Edinburgh. More users are discovering Black Ivy organically, spending longer on the site, and booking directly.
The improved SEO and content strategy have also strengthened their reputation, positioning Black Ivy as one of Edinburgh’s top boutique destinations.
This project was a great success for both teams. It proved how a clear strategy, consistent collaboration, and data-driven decision-making can deliver real business results. Black Ivy continues to grow its audience, and we’re proud to play a part in their ongoing success.
The Brief
Black Ivy came to Inspire looking for a long-term SEO strategy that would deliver sustainable growth. Their website was already performing well visually, but it wasn’t reaching enough new users or generating the conversions it should have been.
They needed a strategy that would strengthen their presence in both local and national searches while driving measurable business results. The focus wasn’t only on improving visibility—it was on boosting direct bookings and making sure potential guests could easily find, explore, and book through their site.