The Outcome
Balhousie Glazing achieved exceptional growth across both organic and paid channels. Over a two-year period, organic traffic increased by 284%, backlinks grew by 344%, and lead generation increased by 250%.
The combination of Local SEO, PPC, and Paid Social helped the business compete successfully against larger glazing companies with significantly bigger marketing budgets. The campaign generated more than £1 million in new opportunities while increasing brand visibility across key service areas.
By creating a joined-up digital strategy, Balhousie Glazing was able to attract more qualified enquiries, improve local search visibility, and establish a stronger presence within an increasingly competitive market.
The Brief
Balhousie Glazing wanted to increase local visibility and generate more qualified enquiries for its windows and doors services.
The company faced strong competition from larger glazing businesses that dominated local search results and advertising space. With bigger marketing budgets and stronger online visibility, these competitors often appear ahead of Balhousie Glazing in both organic and paid search results.
The goal was to build a digital marketing strategy that would help the company compete effectively, attract more local customers, and generate a consistent flow of high-quality leads.
Key Requirements
What we did
We developed a multi-channel visibility strategy that combines Local SEO, Google Ads, and Paid Social campaigns.
The first stage focused on strengthening Balhousie Glazing's local search presence. We optimised their Google Business Profile, created service-area landing pages, and implemented a local backlink strategy designed to improve authority and rankings within key locations.
Alongside the SEO work, we launched targeted PPC campaigns focused on high-intent searches. Dedicated landing pages were created to improve conversion rates and ensure visitors found the most relevant information quickly.
To support both SEO and PPC efforts, we introduced hyper-local paid social campaigns designed to increase brand awareness, engagement, and enquiry volume across target service areas.
Throughout the project, we monitored performance closely and refined campaigns based on real-world data. This allowed us to continually improve lead quality, increase visibility, and maximise overall marketing efficiency.
The result was a highly effective lead generation system that delivered measurable growth across multiple channels and created significant new business opportunities.