The Outcome
Balhousie Glazing achieved exceptional growth across both organic and paid channels. Over a two-year period, organic traffic increased by 284%, backlinks grew by 344%, and lead generation increased by 250%.
The combination of Local SEO, PPC, and Paid Social helped the business compete successfully against larger glazing companies with significantly bigger marketing budgets. The campaign generated more than £1 million in new opportunities while increasing brand visibility across key service areas.
By creating a joined-up digital strategy, Balhousie Glazing was able to attract more qualified enquiries, improve local search visibility, and establish a stronger presence within an increasingly competitive market.
The Brief
Balhousie Glazing wanted to increase local visibility and generate more qualified enquiries for its windows and doors services.
The company faced strong competition from larger glazing businesses that dominated local search results and advertising space. With bigger marketing budgets and stronger online visibility, these competitors often appear ahead of Balhousie Glazing in both organic and paid search results.
The goal was to build a digital marketing strategy that would help the company compete effectively, attract more local customers, and generate a consistent flow of high-quality leads.