JML SIPs are a well-established company that provides high quality and low energy homes using Structural Insulated Panels.
The brief for this project was to transform a single-page website into a more advanced web presence, better representing this award-winning company.
A vital feature for the new website was responsiveness. The new site needed to be stylish and easy to use across multiple platforms. The new space showcasing JML's work was to look just as good on a large monitor as it would on a mobile phone.
What We Did
We created a website that accurately represents JML SIPs as a company. We created a site that was clean, modern and stylish, filled with images of the company’s work. The home page now contains some of their most beautiful projects and a full representation of the services they offer.
As showcasing their portfolio was a significant aspect of the new design, with features on programmes like Grand Designs, dynamic representations of past projects, awards, accolades and press appearances were capitalised on throughout.
Considering UX on the website highlighted opportunities for our team to provide a better customer conversion rate on the site. One of the ways this was achieved was through the deployment of enquiry forms across critical pages, prompting more contact from customers at point of need.
Our team also crucially went through a managed process of optimising the website for all device use. Allowing for smooth viewing/functionality at home and critically on the go.
The outcome of this project is a website Inspire is proud of. The new site is also one JML SIPs would be happy to show off to all potential customers.
Our managed post-live process is another benefit JML SIPs can rely upon on an ongoing basis. The website is reactive to customers' needs and evolves with their industry's changing circumstances.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.