The Outcome
After the new website went live, the feedback from the client was very positive. They were happy with the final look and had positive impressions of the feel and functionality of the website, citing that it met their demands for a more friendly appearance that communicated their local roots and working values.
Throughout the project, we had a very good working relationship with the client which eventually led to an ongoing partnership with our SEO team, who now handle all SEO work on the Balhousie site on a monthly contractual basis. Recently our SEO team have also been managing paid Ads, helping Balhousie to run effective Google Ads campaigns which have helped to bring the business more traffic, more leads and ultimately, more sales.
The Brief
Balhousie Glazing is a well-established home-improvement company offering a wide variety of services, including new installations of windows, doors and conservatories, plus other general home improvements such as extensions and rooflines.
When the company first started, the sole focus was on window glazing and installation, but as their reputation has grown, so have their levels of service and products. In order to reflect this growth, Balhousie wanted a fresh website that showcases their incredible work and will help to move the business forward in the years to come.
When Balhousie Glazing first approached us to build their new website, the main objective was to freshen up the look of the site, make it more user friendly and push their products and services in a natural, non-salesy way. Their old site was on WordPress and the client felt it was outdated and did not properly represent their brand and values.
Balhousie was also eager to communicate a local business feel within their new site. They felt their old site was far too generic and didn’t properly communicate their Scottish location, way of working, or style of work. The idea from the outset was to show that Balhousie constructs, installs and creates products that are best suited for Scottish houses and Scottish weather.
Overall, the client wanted a website that highlights their amazing work, shows off their brand, communicates their local roots and, most importantly, drives traffic and encourages users to use Balhousie’s products and services.