The Outcome

The improvements were clear within the first year. Landscape Brothers’ organic traffic increased by 209%, and their number of top-ranking keywords grew from 6 to 42. They now appear on the first page for several important search terms, which has brought in a steady stream of new leads.

The website also performs better across all devices. It loads faster, ranks higher, and offers visitors a smoother experience from the moment they land on the page.

The ongoing SEO plan continues to deliver results each month. Landscape Brothers now has a strong digital presence that matches the quality of their work in the real world.

This project was a pleasure to work on. Seeing their visibility grow and their business thrive online has been incredibly rewarding. It’s a reminder of how consistent, data-led SEO can turn a good website into a powerful business tool. 

The Brief

Landscape Brothers wanted to grow their business by improving their visibility on search engines. Their old website didn’t appear in key searches, and potential customers were finding competitors first.

They needed a clear SEO strategy that would help them show up in more searches, attract the right visitors, and turn those visitors into leads. The main goal was to create a sustainable plan that focused on long-term growth rather than quick wins

Key requirements

Conduct an SEO audit to find what was holding the site back.
Build a keyword strategy focused on high-value, location-based terms.
Create engaging content that would bring in new customers.
Improve technical SEO to enhance site performance and navigation.
Develop a backlink strategy to increase credibility and authority online.

What we did

We started by analysing the website from top to bottom. The audit helped us understand what needed to be fixed and where we could make the biggest impact. From there, we built a detailed SEO plan tailored to Landscape Brothers’ goals.

Our team focused first on keyword research, identifying search terms that potential clients were already using. This helped us target the right audience and increase organic reach.

We then created new service pages and blogs that answered common questions, explained processes clearly, and showcased the team’s expertise. Each piece of content was written to both educate readers and improve rankings.

On the technical side, we improved the site’s loading speed, structure, and mobile usability. We also made it easier for search engines to index the site by cleaning up broken links and optimising metadata.

To strengthen their authority, we worked on building high-quality backlinks from trusted websites within their industry and region. These links helped the site climb higher in search results and reach more potential clients.

Throughout the process, we worked closely with the Landscape Brothers team, sharing progress reports and explaining the reasoning behind each change. This collaboration made it easy to stay aligned and track improvements month by month. 

The main actions we took

Completed a full SEO audit to guide our strategy.
Targeted location-based keywords to boost visibility.
Wrote high-quality content that answered customer questions.
Improved technical SEO to make the site faster and easier to use.
Built backlinks to strengthen authority and trust with search engines.

Login to continue reading

Login or register to unlock the full case study.

You must enable javascript to view this website