Social Media remains an extremely effective channel for brands looking to increase awareness amongst their target audiences.
At Inspire, we focus on social channels and tactics that will make a measurable contribution to your long term brand building goals.
Building your brand on social media
Our approach focuses on leveraging social channels for brand equity, reputation and trust rather than vanity metrics.
Social Media Management Process
01
Strategy Development
We create a custom social media plan based on:
- Your existing marketing and brand strategy to ensure alignment with key objectives and tone of voice.
- Competitor and industry research to identify gaps, opportunities and engagement opportunities.
- Choosing the social platforms and content formats that offer the right fit for your business.
02
Implementation & Performance Tracking
- Content scheduling and publishing for consistent brand messaging.
- Monitoring campaign performance and adjusting strategies.
- Tracking social mentions and engagement to gauge brand awareness uplift.
03
Reporting, Analysis & Insights
- We create a benchmark report at the outset: setting key objectives based on your business goals.
- Regular monthly reports: social media performance analysis and insights.
- Brand tracking reports: monitor your brand strength on social media.
- Competitor and Industry Reporting: providing you with social media performance versus competitors, and within the context of your industry.
02
Implementation & Performance Tracking
- Content scheduling and publishing for consistent brand messaging.
- Monitoring campaign performance and adjusting strategies.
- Tracking social mentions and engagement to gauge brand awareness uplift.