At Inspire Digital, we follow a structured marketing agency process designed to deliver results efficiently, on time, and within budget. We combine world-class PRINCE2 Project Management methodologies with established software engineering practices to define, design, build, and launch high-performing digital solutions. Our approach ensures clarity, collaboration, and long-term value for our clients.
Tried & Tested
We define, design, build and deliver a wide range of browser based web applications. Our Project Management approach is designed to help the project to be delivered on time, to quality and within budget.
Website Project Process
01
Scope & Feasibility
- The output of this phase is to produce a High Level Proposal that is fully costed with a clear site structure (specifying those unique page layouts) and functionality brief.
- We will work with you to understand the Project scope and Key Stakeholders.
- Depending on the project size, we will either mind map the project or run a facilitation exercise. This enables us to work on the websites purpose, objectives and demonstrate what a great online presence will deliver. But we never forget the needs of those who will visit the site.
02
Definition
- The output of this phase is a detailed requirements document.
- Expanding on the High Level Proposal, the requirements document will cover 3 areas: general requirements, page requirements and content management system requirements.
- There will be a detailed requirements document for both the desktop PC and mobile version.
- Project tasks, dependencies, assumptions, resources and issues are all identified.
- Responsibility for dependencies allocated (content: imagery, text; access details: social media platforms, 3rd party platform integration (e.g. booking engine, email subscription, property feed, shopping feed, …) and accountability for management of delivery allocated.
03
Design
- The output of this phase is a storyboard of the new website.
- Using the detailed requirements document and the associated materials collated, our designers start with the home page design.
- On client sign off of the home page design, we move onto the remaining unique page layouts.
- Once all mocks are signed off, we will deconstruct these for the Developer to start development.
04
Content Creation
- If you'd like us to help write your website content, or create or source imagery, we'd be delighted to help.
- We prefer to start this process early on, so it's not a big rush at the end once the website is already built, and ready to go live.
05
Development
- The output of this phase is a fully built website populated with client content (if provided at this stage).
- The Developer will take the detailed requirements as a functional brief and the deconstructed design to build the site.
06
Systems & User Acceptance Testing (internal)
- System Testing ensures that the system specified (functional and non-functional) has been delivered.
- UAT checks that the system delivers what was defined and designed.
- Cross browser and cross device testing.
07
Client Walkthrough
- At this stage, we walk through the website with the client and their team.
- This phase can also highlight any outstanding dependencies.
- Any requested changes at this stage might be considered out of scope which may incur additional costs.
08
Pre-launch Optimisation
- Our websites already include a number of Technical SEO elements so it's ready to go from Day 1 in terms of being found online.
- However, we can also offer an additional Pre-launch Optimisation service, if you wish, where we'll do any more to make sure your content is as good as it can be, and all Meta Data is filled in.
09
Release & Deployment Management
- This involves planning the deployment of the website into live.
- Live server environment preparation e.g. Backups, 3rd Party SMTP Relay and many more.
- Implement a change freeze.
- If there is an existing website, then we will identify any requirements for 301 Redirects and take a copy of existing site database.
- Ensure all 3rd party software tracking tools are installed.
- Apply DNS change amendments.
10
Post Live Commission Testing
- Once a website has been made live our work is not completed, this phase of the project involves:
- Ensuring all 301 Redirects are in place;
- Analytics are tracking;
- Testing of all website functionality and 3rd party integrations;
- Cross browser and cross device testing; and
- Site speed analysis, review and actions.
11
Client Training
- We often deliver full Content Management System (CMS) training to clients before a website goes live, and other times it's done afterwards. It's just about what the client prefers.
- We typically provided training in online MS Teams sessions to any number of staff, then pass a video recording and transcript to the client so they can keep on file to revisit or share with any new members of their team who join in future.
12
Full Support & Maintenance
- We see it as our responsibility to ensure you get the most from your online presence, with that in mind we:
- Regularly monitor, manage and protect the site and server for different vector attacks;
- Ensuring all 3rd party software versions are kept up to date;
- Should you or we come across any other issues we will investigate further, review and propose a solution, there is always a friendly voice at the end of the line - you can call our office on 01738 700 006 or email [email protected].
02
Definition
- The output of this phase is a detailed requirements document.
- Expanding on the High Level Proposal, the requirements document will cover 3 areas: general requirements, page requirements and content management system requirements.
- There will be a detailed requirements document for both the desktop PC and mobile version.
- Project tasks, dependencies, assumptions, resources and issues are all identified.
- Responsibility for dependencies allocated (content: imagery, text; access details: social media platforms, 3rd party platform integration (e.g. booking engine, email subscription, property feed, shopping feed, …) and accountability for management of delivery allocated.
04
Content Creation
- If you'd like us to help write your website content, or create or source imagery, we'd be delighted to help.
- We prefer to start this process early on, so it's not a big rush at the end once the website is already built, and ready to go live.
06
Systems & User Acceptance Testing (internal)
- System Testing ensures that the system specified (functional and non-functional) has been delivered.
- UAT checks that the system delivers what was defined and designed.
- Cross browser and cross device testing.
08
Pre-launch Optimisation
- Our websites already include a number of Technical SEO elements so it's ready to go from Day 1 in terms of being found online.
- However, we can also offer an additional Pre-launch Optimisation service, if you wish, where we'll do any more to make sure your content is as good as it can be, and all Meta Data is filled in.
10
Post Live Commission Testing
- Once a website has been made live our work is not completed, this phase of the project involves:
- Ensuring all 301 Redirects are in place;
- Analytics are tracking;
- Testing of all website functionality and 3rd party integrations;
- Cross browser and cross device testing; and
- Site speed analysis, review and actions.
12
Full Support & Maintenance
- We see it as our responsibility to ensure you get the most from your online presence, with that in mind we:
- Regularly monitor, manage and protect the site and server for different vector attacks;
- Ensuring all 3rd party software versions are kept up to date;
- Should you or we come across any other issues we will investigate further, review and propose a solution, there is always a friendly voice at the end of the line - you can call our office on 01738 700 006 or email [email protected].