Back in February 2017, David & Ian where looking for a partner to work with that they could rely on to improve their online presence and search engine ranking.
Having heard David speak at the Blackhills Clinic symposium they sought out David to hear what Inspire could do for them.
What We Did
Inspire then carried out a full scoping exercise with Ian & David visiting both the Brechin and Montrose practices to get a fuller understanding of the business and what the website objectives should be.
This was documented into a detailed requirements, signed off and then individual page layouts mocked up to suit the different needs of each page as well as a mobile version of the website.
Inspire then liased with the clients other partners for photography, branding and their previous web partner for domain and email migration.
In parallel to the development of the website, Inspire provided Links Lodge guidance on content creation.
Once built Inspire then provided training to Ian & David and Links Lodge staff on how to get best value from the website.
This engagement continues now in the form of our ongoing telephone query support and a Site Review every 6 months.
Unlike many web design or marketing agencies, we do not run automated software and send you out a long technical Website Review Report on what you or indeed your last developer have missed.
We recognise that the web is evolving at a tremendous pace, one real month is equal to one web year, so what was delivered just a few years ago, may very well be looking tired and dated.
At the four BNI Groups we are members of, we are fully signed up to Givers Gain and offer referral clients 20 minutes of our consultancy time (at no charge).
We cover a range of areas such as "What is the objective of your website?"; "What is your business model?"; "Who is your audience?"; then we can cover User eXperience; Usability; Site Analytics; Search Engine Optimisation (On-Site).
We know the value of both your and our time but we also know that we're keen to build relationships and this approach is the first building block in establishing that mutual trust and respect.