What On-Page SEO Services Can Do For Your Business's Website
by David Dwyer on 02/09/2020
The basics to get your rankings higher
Making your business stand out online is a challenge. Any search online brings multiple pages of results, but the truth is, people rarely go past page one. To make sure your website pages rank higher in these search results, you need reliable optimisation. One important category of this is on-page SEO.
What is On-page SEO?
SEO helps to increase the organic traffic to your site by improving your search engine ranking and online visibility. On-page SEO focuses on each page of your website, their page content and their HTML source code.
Each of these aspects can be better optimized to boost the results from digital marketing strategies.
On-page SEO Basics
One of the most important factors of on-page SEO is relevance. As the algorithms of search engines get more sophisticated, SEO guidelines also change.
It is no longer just necessary to have a relevant title, but every aspect of a page must also be relevant to a search to be high in the rankings. Your pages need to contain not only relevant but high-quality content. The more views you have, the better your rankings will be.
All the major search engines crawl through web pages looking for the results they deem the most relevant for searches. To do this, they look at several elements of a page, including those listed below.
To help with your on-page SEO strategy, you should research your competition and perform keyword research. This research can help create the elements below and fully optimise your web pages.
Every web page has a URL, which can be optimized for better search results. For good on-page SEO, you should aim to use relevant keywords or phrases to your businesses service or product.The shorter and easier to read the better.
. A page’s metadata includes its title and a meta description. Together, this is the information seen on search results and another crucial aspect of on-page SEO as this is how a search engine understands and indexes a page. When writing metadata, you should use relevant keywords while keeping it short and snappy. The text should also try to contain all the information you need to inform what the web page is for.
Meta descriptions appear under the page title on search results. They should describe what your page is offering, almost like an introduction or snippet. For the most optimal descriptions, you should be using keywords to help with the page's rankings and convince users to choose your result. The more relevant they are to the search terms used the more likely a consumer is going to click your site over another site further down the results.
Meta tags help to organize your pages, making it easier to create a hierarchy of your content. It also helps search engines know which pages come first in this hierarchy, and so displays those which are the most relevant to a search.
Title tags are organized as H1, H2, H2 etc. For excellent on-page SEO, your keywords should be used differently across these titles, and they should explain exactly what your web page is about.
Internal linking can also help with this creation of a hierarchy of content. All pages should aim to lead back to the home page. Search engines will then find it easier to know which is your site's main page and use it for relevant search results.
These are just some basic tips to improve your websites on-page SEO, increase your rankings and boost traffic.
If you need any more advice, audits of your existing SEO or any digital marketing and web design work, we here at Inspire we have a strong team to help your business in all these areas.
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