What On-Page SEO Services Can Do For Your Business's Website
by David Dwyer on 02/09/2020
Making your business stand out online is a challenge. Any online search brings billions of results spread out across multiple pages, but the truth is, people rarely go past page one.
To make sure your website pages rank higher in these search results, you need reliable optimisation. One important category of this is on-page SEO (also known as on-site SEO).
What is On-page SEO?
SEO stands for search engine optimisation. By implementing best SEO practices, you can increase the organic (non-paid) traffic to your website. On-page SEO focuses on each page of your website, looking at aspects such as page content, image optimisation, keywords, internal links and the page’s HTML source code.
Each of these aspects can be better optimised so that the page is found by more interested users online. If on-page SEO is done well, that page will start to rank on Google’s (and other search engines’) first page, meaning more people will click on it and therefore visit your website.
SEO is essential in improving online visibility and through on-page SEO website owners can ensure their blogs, services are products are actually being found by relevant users who are actively searching for the exact type of content you're putting out there.
On-page SEO Basics
One of the most important factors of on-site SEO is relevance. As the algorithms of search engines get more sophisticated, SEO guidelines change.
It is no longer just necessary to have a relevant title. Every aspect of a page must also be relevant to perform well in the rankings for any given search term.
The content on the page must relate to the search term and must be of a high-quality, providing value to the user. The more views you have, the better your rankings will be, and the best way to get views is to offer digestible, informative content that answers the users search query. Gone are the days of stuffing keywords and flying to the top of Google. In the over-sutured online space, valuable, informative content trumps almost everything else.
However, it’s still important to ensure that the valuable content you’re producing is targeted with particular keywords in mind. To help with this and to improve your overall on-page SEO strategy, you should analyse your competition and perform in-depth keyword research before any writing begins. This research will form the backbone of your content, ensuring it is not only targeting the right words, phrases and people, but that it is fully optimised to perform well on SERPS.
All the major search engines crawl through web pages looking for the results they deem the most relevant for searches. To do this, they look at several elements of a page, including those listed below.
Every web page has a URL, which can be optimized for better search results. For good on-page SEO, you should aim to use relevant keywords or phrases in your URL that directly relate to the service or product the page is based on.
The shorter and easier it is to read, the better.
A page’s metadata includes its title and a meta description. Together, this is the information seen on search results and is another crucial aspect of on-page SEO as this is how a search engine understands and indexes a page.
When writing metadata, you should use relevant keywords while keeping it short and snappy. The text should also try to contain all the information you need to inform what the web page is for, as well as give users an incentive to click on your page to find out more.
Meta descriptions appear under the page title on search results. They should describe what your page is offering, almost like an introduction or snippet.
For the most optimal descriptions, you should be using keywords to help with the page's rankings and convince users to choose your result. The more relevant they are to the search terms used the more likely a consumer is going to click your site over another site further down the results.
Tags & titles
Meta tags help to organize your pages, making it easier to create a hierarchy of your content. It also helps search engines know which pages come first in this hierarchy, and so displays those which are the most relevant to a search.
Title tags are organized as H1, H2, H3 etc. For excellent on-page SEO, your keywords should be used differently across these titles, and they should explain exactly what your web page is about. Having well-optimised, intriguing, benefit-led titles is one of the most effective ways of driving traffic and ensuring your site performs well on search results.
Internal linking can also help with the creation of a hierarchy of content. All pages should aim to lead back to the home page. Search engines will then find it easier to know which is your site's main page and use it for relevant search results.
Internal links also encourage users to stay on your site, which in turn can lead to action and greater conversion. By linking to important services or products in a smart, subtle way, users could turn into paying customers by simply following the well-planned user journey that you’ve created through internal linking.
Why on-page SEO is essential for modern business
Ignoring SEO and hoping that your website will simply get results by itself will almost certainly result in your business falling behind its competitors.
More and more customers are turning to Google and the internet to find stores, services and products. Even if the end purchase is a physical one done in-store, it’s highly likely that customer started their buying journey with a local search.
By partnering with a forward-thinking digital marketing agency, you can ensure your services are being found by more interested users in both your local area and on a national level, depending on your business goals.
Please remember that the above are just some basic tips to improve your website's on-page SEO, increase your rankings and boost traffic. If you need any more advice, audits of your existing SEO or any other type of digital marketing or web design work, Inspire is prepared and ready to help.
Give us a call today on 07776 410777 to enquire further about our digital marketing and on-page SEO services.
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