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Google’s Knowledge Graph to make your business shine

by  David Dwyer on  31/07/2018

How to get onto the Knowledge Graph infobox

Google’s search revolution is all about "collective human wisdom.” Have you joined the revolutionaries?


You've probably seen the Knowledge Graph infobox pop up on your Google searches. It’s always to the right of your screen, contains a range of information relevant to your search, and is constantly being filled with the most recent data. 

Search for the latest on a blockbuster film and the Knowledge Graph infobox will give you everything you need to know: from the Director's back catalogue to screenings near you. It'll let you book your tickets, buy popcorn in advance, and even fill you in on the stars’ personal lives. 

To bring you all that super rich information at lightning speed, over 3.5 billion facts are being analysed and instantly retrieved via Google’s Knowledge Graph.



How does it do that?

It’s incredible. So, how does it work? Using machine learning algorithms, Google has made all our searches more profound. Google says the Knowledge Graph works by, “Collecting information about people, objects and things in the real world and connecting them to the broader related topic.”

Basically, Google's famous spiders have become super smart, put aqualungs on, and gone deep. Think of the Internet as an ocean: vast, unfathomable in places, crystal clear in others. The Knowledge Graph works like a massive seabed survey. Its spiders are crawling all over the place, collecting the brightest and best information, and linking shiny finds to other related treasure. 

It has shortened search times, at the same time as bringing us ultra-relevant information, instantly. It's also bringing new, but sometimes overwhelming, opportunities for businesses. 


Get friendly with the Knowledge Graph

Thinking about how to get ranked on Google's Knowledge Graph and be featured in the infobox? You're not alone. Imagine all the opportunities for new business that come with an infobox entry.

The infobox gives you and your audience an instant view of a range of specially selected data, all presented in easy to read lists, from images and suggested links, to the latest twitter feeds. And, everything has handy clickable links directing the reader to the most relevant connected topics.


Benefits are clear

  • Increased potential-customer contact: The people looking at an infobox featuring direct links to your products or services are already interested in what you provide. Google’s incredible algorithms ensure that’s the case.
  • Being ahead of competitors drives enquiries to your business: Most businesses have not grasped what the potential of the infobox could be for them and their bottom line. Being the first in your sector to appear there gives your business an unprecedented boost.
  • Links to relevant searches increases visibility and expands your audience: It’s all about being seen, being relevant and about reaching out to those who need you. An infobox listing puts you front and centre for any potential customers.

With the right moves, you’ll find your products and services being promoted, by Google, right there on the infobox.


How to get onto the Knowledge Graph infobox? It’s all about massively relevant content. 


Your 5 Essential Steps to KG-friendly content:


  1. Do your keyword research thoroughly. Include all relevant keywords on your site and have content that makes you relevant to related searches (if you own a restaurant near a cinema, make sure a search for film times links to your menu / online booking / offers). 
  2. Amazingly, Google doesn’t know everything. Help Google know more and it will reward you. Check through Google’s Questions and Answer boxes to find gaps, and provide the answers Google lacks (if this isn’t your strong point – you might be wise to find an expert to help). 
  3. Use your website wording and content / your FAQ area / blogs or vlogs, to give supremely relevant answers to Google’s answer box questions. Regularly update these, at least monthly, and fill in any gaps to keep up with the latest trends in your business sector.
  4. Structure your website content with Google-friendly structured data (e.g. use meaningful headings within your website). Google loves easy to search, relevant headings and content. This helps submarine spiders to find you fast.
  5. Don’t forget to register with Google Search Console & Google My Business, and also with Wikipedia. You need to maximise your business or organisation's findability by Google. 


If you need some expert help – Inspire is here for you


Inspire want to see you listed on the Knowledge Graph infobox, and we have the skills to get you found. We know the infobox can bring new customers to you – customers who already want what you have and just need to be shown what makes your company something to treasure.

If you’d like to find out more, contact our KG specialists … They’ll find the ideal way for you to achieve your place on the infobox.

e-commerce, Inspire Web Services, KGPO, Knowledge Graph, m-commerce, Mobile Commerce, Search Engine Optimisation, The Evolving Web, UX Design, Web Consultancy
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To comply with data protection regulations (2018), we are unable to store and use your information unless you give us your permission. Please select Yes to allow this. View our data protection policy for details.